Brandwave

How popular isDr. Jart+?

In September 2026, people searched for Dr. Jart+ by name about 2,900 times in Australia, a 34.1% decrease from the previous year. These searches made up 1.9% of all Australia Korean skincare brand searches, placing Dr. Jart+ tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about Korean skincare brands, Dr. Jart+ appeared in one of the five answers and was the eighth most recommended of the 12.

Search and AI answers in September 2026

Dr. Jart+ is the tenth most searched of 12 competitors and the eighth most recommended in AI answers.

  1. MedicubeShare of searches 39.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Beauty of JoseonShare of searches 14.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AnuaShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. LaneigeShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Dr. Jart+Share of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+7 more

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Top Korean skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Jart+ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Jart+ is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beauty of Joseon1st
  2. COSRX2nd
  3. SKIN10043rd
  4. Round Lab4th
  5. Anua5th
  6. Laneige6th
  7. Medicube7th
  8. Dr. Jart+8th
  9. Innisfree–
  10. Torriden–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIN10045 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medicube3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laneige2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Jart+1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innisfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torriden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about Korean skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which Korean skincare brands compete with Dr. Jart+?

Dr. Jart+ against Korean skincare brands in Australia, by month

Share of searches by month for Medicube, Beauty of Joseon, Anua, Laneige, Innisfree, COSRX, Torriden, SKIN1004, Sulwhasoo, Dr. Jart+. The figures are in the table below the chart.

View monthly share of searches table
MonthMedicubeBeauty of JoseonAnuaLaneigeInnisfreeCOSRXTorridenSKIN1004SulwhasooDr. Jart+Some By MiRound Lab
Oct 202522.3%18.3%6.7%18.3%8.2%5.4%3%5.4%5.4%3.6%2%1.3%
Nov 202525.1%16.8%6.1%20.5%9.2%4.1%2.2%6.1%4.1%2.7%1.8%1.2%
Dec 202524.7%16.5%7.4%20.2%9%4.9%2.7%4.9%4%2.7%1.8%1.2%
Jan 202629%19.4%7.1%15.9%7.1%4.7%3.1%3.9%3.9%2.6%2.1%1.4%
Feb 202630.5%16.7%7.5%16.7%6.1%5%3.3%4.1%4.1%2.7%2.2%1.2%
Mar 202627.8%15.2%8.3%15.2%6.8%6.8%3.7%3.7%5.6%2.4%3%1.3%
Apr 202631.8%17.4%7.8%11.6%6.4%6.4%3.5%4.2%5.2%2.3%2.3%1.3%
May 202640.6%14.9%8.1%9.9%5.4%5.4%3.6%3%3.6%2.4%1.9%1.1%
Jun 202642.2%12.6%8.4%10.3%5.6%4.6%3.8%3.1%3.8%2.5%2%1.1%
Jul 202645.1%13.5%7.4%9%4.9%4%3.3%3.3%4%2.7%1.8%0.98%
Aug 202644.8%13.4%7.3%9%4.9%4.9%4%3.3%3.3%2.2%1.8%1.2%
Sep 202639.9%14.6%9.7%9.7%5.3%4.3%4.3%3.6%3.6%1.9%1.9%1.1%

  1. 1.Medicube

    39.9%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Beauty of Joseon

    14.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Anua

    9.7%

    Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  4. 4.Laneige

    9.7%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Innisfree

    5.3%

    Moved from 6th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.COSRX

    4.3%

    Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  7. 7.Torriden

    4.3%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.SKIN1004

    3.6%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Sulwhasoo

    3.6%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Dr. Jart+

    1.9%

    Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

  11. 11.Some By Mi

    1.9%

    Held 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Round Lab

    1.1%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Dr. Jart+ and its closest rivals

Every comparison with Dr. Jart+

11 comparisons

How has branded search demand for Dr. Jart+ changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Jart+ in Australia fell from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, Dr. Jart+’s share of searches among Korean skincare brands in Australia decreased from 3.6% to 1.9%.
  • Across the 12 months ending September 2026, Dr. Jart+ fell from 9th to 10th among Korean skincare brands in Australia.

How did search popularity change for Australia Korean skincare brands in September 2026?

6 changes

  1. In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches.

  2. In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%.

  3. In September 2026, Laneige gained share of searches among Korean skincare brands in Australia, from 9% to 9.7%.

  4. In September 2026, Medicube lost share of searches among Korean skincare brands in Australia, from 44.8% to 39.9%.

  5. In September 2026, COSRX lost share of searches among Korean skincare brands in Australia, from 4.9% to 4.3%.

  6. In September 2026, Innisfree rose from 6th to 5th among Korean skincare brands in Australia.

How are Dr. Jart+’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dr. Jart+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dr jart

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