How popular isBraun?
In September 2026, people searched for Braun by name about 2,900 times in Australia, a 20.8% increase from the previous year. These searches made up 5% of all Australia shaver and razor brand searches, placing Braun fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about shaver and razor brands, Braun appeared in one of the five answers and was the joint most recommended of the nine.
Braun is the fourth most searched of 9 competitors and the joint most recommended in AI answers.
ManscapedShare of searches 46.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GilletteShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
PhilipsShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BraunShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
Dollar Shave ClubShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Braun and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shaver and razor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Braun is the joint most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gillette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schick1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BIC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Manscaped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dollar Shave Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shaver and razor brands
5 answers
Asked ChatGPT
“Which razor should I buy in Australia?”
Asked ChatGPT
“What are the best electric shaver brands?”
Asked ChatGPT
“What's the best razor for sensitive skin?”
Searched Google, AI Overview
“razor”
Searched Google, AI Overview
“electric shaver”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which shaver and razor brands compete with Braun?
Share of searches by month for Manscaped, Gillette, Philips, Braun, Dollar Shave Club, Schick, Remington, Panasonic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Manscaped | Gillette | Philips | Braun | Dollar Shave Club | Schick | Remington | Panasonic | BIC |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 10.5% | 12.7% | 4.2% | 6.3% | 2.8% | 2.8% | 1.7% | 1.3% |
| Nov 2025 | 62.6% | 8.6% | 12.9% | 4.6% | 4.6% | 2% | 2% | 2% | 0.75% |
| Dec 2025 | 61.9% | 9.1% | 13.8% | 4.5% | 3.6% | 2% | 2.4% | 2% | 0.74% |
| Jan 2026 | 50.8% | 13.7% | 15% | 4.5% | 6.8% | 3% | 3% | 1.9% | 1.4% |
| Feb 2026 | 51% | 13.8% | 14.9% | 4.4% | 6.7% | 3% | 3% | 2% | 1.4% |
| Mar 2026 | 50% | 13.5% | 14.6% | 4.3% | 8.1% | 2.9% | 2.9% | 2% | 1.6% |
| Apr 2026 | 50.1% | 13.6% | 16.3% | 4.3% | 6.6% | 2.9% | 2.9% | 2% | 1.3% |
| May 2026 | 50.8% | 13.7% | 14.9% | 4.3% | 6.6% | 3% | 3% | 2.3% | 1.4% |
| Jun 2026 | 46.5% | 15.3% | 16.8% | 5% | 6.1% | 3.4% | 2.7% | 2.7% | 1.5% |
| Jul 2026 | 49.5% | 13.3% | 17.9% | 4.4% | 5.3% | 3.5% | 2.9% | 1.8% | 1.3% |
| Aug 2026 | 45.7% | 15.2% | 16.5% | 4.9% | 7.4% | 3.2% | 3.2% | 2.7% | 1.2% |
| Sep 2026 | 46.6% | 16.8% | 16.8% | 5% | 5% | 3.3% | 2.8% | 2.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 27.1K | 0% | +0.9 points | |
| 2, moved from 3rd to 2nd | 16.8% | 9.8K | +8.9% | +1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 9.8K | 0% | +0.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 5% | 2.9K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5% | 2.9K | -34.1% | -2.4 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.3% | 1.9K | 0% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.8% | 1.6K | -15.8% | -0.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.2% | 1.3K | -18.8% | -0.5 points | |
| 9, held 9th | 1.5% | 880 | +22.2% | +0.3 points |
46.6%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Gillette16.8%
Moved from 3rd to 2nd. 9.8K estimated branded searches, +8.9% vs prior month. Share +1.7 points.
3.
Philips16.8%
Moved from 2nd to 3rd. 9.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Braun5%
Moved from 5th to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Moved from 4th to 5th. 2.9K estimated branded searches, -34.1% vs prior month. Share -2.4 points.
6.
Schick3.3%
Moved from 7th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.8%
Moved from 6th to 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.
2.2%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
9.
BIC1.5%
Held 9th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.
Compare popularity between Braun and its closest rivals
Every comparison with Braun
8 comparisons
How has branded search demand for Braun changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Braun in Australia rose from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in Australia increased from 4.2% to 5%.
- Across the 12 months ending September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia.
How did search popularity change for Australia shaver and razor brands in September 2026?
6 changes
In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches.
In September 2026, Manscaped gained share of searches among shaver and razor brands in Australia, from 45.7% to 46.6%.
In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%.
In September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia.
In September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia.
In September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia.
How are Braun’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- braun shaver
Who owns Braun?
Braun is owned by 
Procter & Gamble. Brandwave also tracks 
Native, Gillette, 
Head & Shoulders, 
Old Spice, 
Oral-B, 
Pampers and 
Pantene, owned by the same company, in Australia.
Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Braun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.