Brands owned byFoodstuffs
A grocery cooperative owned by the storeowners themselves. It is two separate companies, Foodstuffs North Island and Foodstuffs South Island, and each runs New World, PAK’nSAVE, and Four Square stores in its own half of the country.
Brand competitors
This brand is measured alongside Foodstuffs’ in the same sets.
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How is branded search demand measured?
Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Marketing Graph shares this curated information with everyone for free. The figures cover Sep 2025 to Aug 2026.
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Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.
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