Branded demand inNew Zealand
Estimated monthly demand for branded searches across all the competitive sets that Brandwave tracks in New Zealand. This shows which brands have gained or lost ground, which ones are growing the fastest, and where the current branded search demand is.
In Aug 2026, Brandwave measured an estimated 1.7M branded searches across 12 brands in New Zealand.
What changed inNew Zealand
See the largest branded-demand movements Brandwave measured in New Zealand in August 2026.
Biggest share gains
Largest Share of Search gains inside a brand's own set, Aug 2026 against the month before.
One NZ+5.1 ptsto 55.5% in NZ Mobile and broadband providers
Woolworths+4.5 pts
to 35% in NZ Supermarkets
Xero+1.4 ptsto 83% in NZ Small business accounting software
Fastest-growing demand
Largest rise in estimated branded searches across the measured window.
over 12 measured months in NZ Supermarkets
Hnry+22.3%over 12 measured months in NZ Small business accounting software
- Xero+22.2%
over 12 measured months in NZ Small business accounting software
Fastest-declining demand
Largest fall in estimated branded searches across the measured window.
Largest branded demand
The most-searched brands Brandwave tracks here, Aug 2026.
PAK’nSAVE450Kestimated branded searches, NZ Supermarkets
estimated branded searches, NZ Supermarkets
- New World368K
estimated branded searches, NZ Supermarkets
- Xero165K
estimated branded searches, NZ Small business accounting software
- One NZ135K
estimated branded searches, NZ Mobile and broadband providers
Notable rank changes
Brands that changed position inside their own set in Aug 2026.
moved from 1st to 2nd in NZ Supermarkets
moved from 2nd to 1st in NZ Supermarkets
Competitive setsin New Zealand
See the competitor sets Brandwave curates for New Zealand.
New Zealand Brands
| Brand | Competitive set | Share of Search | 12-month trend |
|---|---|---|---|
| One NZOne New Zealand | Mobile and broadband providers | 55.5% | -18.2% |
| Mobile and broadband providers | 20.4% | -33.1% | |
| Mobile and broadband providers | 16.7% | -33.1% | |
| Mobile and broadband providers | 7.4% | 0% | |
| Small business accounting software | 83% | +22.2% | |
| Small business accounting software | 9.1% | 0% | |
| Small business accounting software | 7.4% | +22.3% | |
| Small business accounting software | 0.5% | -23.1% | |
| WoolworthsWoolworths New Zealand | Supermarkets | 35% | +49.5% |
| Supermarkets | 35% | 0% | |
| Supermarkets | 28.6% | 0% | |
| Supermarkets | 1.4% | -18.5% |
- 55.5%One NZOne New Zealand
- 16.7%
- 83%
- 9.1%
- 7.4%
- 0.5%
- 35%Supermarkets+49.5%
- 28.6%
- Supermarkets-18.5%
How is branded search demand measured?
Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Marketing Graph shares this curated information with everyone for free. The figures cover Sep 2025 to Aug 2026.
Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Marketing Graph, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.
No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.
Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.
Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.
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