Snap Kitchen vs Tovala:Which is searched more in the United States?
In September 2026, Tovala had more branded searches than Snap Kitchen among prepared meal delivery services in the United States. Tovala had about 49,500 branded searches, while Snap Kitchen had 9,900. Tovala made up 5.7% of all prepared meal delivery service searches we track, and Snap Kitchen accounted for 1.1%.
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Is Snap Kitchen or Tovala more popular in search?
Compare the services people in the US order ready made meals from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tovala, Snap Kitchen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Factor | CookUnity | Tovala | Purple Carrot | Tempo | BistroMD | MegaFit Meals | Snap Kitchen | Trifecta Nutrition | Mosaic Foods | Territory Foods |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 31.9% | 7.9% | 6.4% | 4.3% | 1.6% | 2.3% | 2.3% | 0.76% | 0.57% | 0.38% |
| Nov 2025 | 36.9% | 33% | 9.9% | 8.1% | 3.6% | 1.6% | 2.4% | 2.4% | 0.96% | 0.58% | 0.38% |
| Dec 2025 | 56% | 22.6% | 6.8% | 5.6% | 3% | 1.1% | 1.7% | 1.7% | 0.82% | 0.49% | 0.26% |
| Jan 2026 | 62.5% | 21.3% | 5.2% | 3.5% | 2.9% | 1% | 1.3% | 1% | 0.64% | 0.38% | 0.21% |
| Feb 2026 | 57.2% | 23.4% | 5.8% | 4.7% | 3.2% | 1.2% | 1.7% | 1.4% | 0.76% | 0.42% | 0.22% |
| Mar 2026 | 54.6% | 27.4% | 4.5% | 5.5% | 2.5% | 1.1% | 1.6% | 1.3% | 0.76% | 0.4% | 0.21% |
| Apr 2026 | 55.8% | 28% | 3.8% | 4.6% | 2.5% | 1.1% | 1.4% | 1.4% | 0.77% | 0.41% | 0.22% |
| May 2026 | 51.4% | 30.9% | 5.1% | 4.2% | 2.8% | 1% | 1.9% | 1.2% | 0.86% | 0.45% | 0.2% |
| Jun 2026 | 54% | 27% | 6.7% | 3.6% | 3% | 1.1% | 1.6% | 1.6% | 0.7% | 0.39% | 0.26% |
| Jul 2026 | 51.6% | 31.6% | 4.3% | 3.5% | 3.5% | 1.3% | 1.6% | 1.3% | 0.71% | 0.46% | 0.24% |
| Aug 2026 | 51.5% | 31.6% | 5.2% | 2.8% | 3.5% | 1.3% | 1.6% | 1.3% | 0.66% | 0.38% | 0.2% |
| Sep 2026 | 47% | 34.6% | 5.7% | 3.8% | 3.8% | 1.4% | 1.4% | 1.1% | 0.6% | 0.41% | 0.22% |
How has the Snap Kitchen and Tovala comparison changed over the last 12 months?
3 findings
- Tovala was ahead of Snap Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snap Kitchen’s share of searches among prepared meal delivery services in the United States moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Tovala’s share of searches among prepared meal delivery services in the United States moved from 7.9% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for United States prepared meal delivery services in September 2026?
1 change
Estimated monthly branded searches for Snap Kitchen in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Snap Kitchen’s and Tovala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Snap Kitchen
1 branded search term
- snap kitchen
Tovala
1 branded search term
- tovala
Other head-to-heads among prepared meal delivery services
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