Simply Business vs The Hartford:Which is searched more in the United States?
In September 2026, The Hartford had more branded searches than Simply Business among small business insurance providers in the United States. The Hartford had about 246,000 branded searches, while Simply Business had 23,500. The Hartford made up 56.5% of all small business insurance provider searches we track, and Simply Business accounted for 5.4%.
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Is Simply Business or The Hartford more popular in search?
Compare the insurers small businesses in the US buy liability and business cover from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Hartford, Simply Business. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hartford | Next Insurance | Hiscox | Progressive | Simply Business | Thimble | Travelers | Nationwide |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 21% | 9.7% | 6.2% | 4.4% | 1.3% | 0.3% | 0.17% |
| Nov 2025 | 57% | 21% | 9.7% | 6.2% | 4.5% | 1.2% | 0.28% | 0.17% |
| Dec 2025 | 61.1% | 18.4% | 8.5% | 6.5% | 3.9% | 1.1% | 0.32% | 0.18% |
| Jan 2026 | 57.3% | 20.9% | 9.8% | 5.8% | 4.5% | 1.3% | 0.3% | 0.17% |
| Feb 2026 | 55.9% | 20.6% | 11.6% | 5.3% | 4.6% | 1.5% | 0.36% | 0.16% |
| Mar 2026 | 50.5% | 22.6% | 13.6% | 5.9% | 4.8% | 2% | 0.33% | 0.18% |
| Apr 2026 | 52.7% | 23.6% | 11% | 5% | 5% | 2.1% | 0.34% | 0.15% |
| May 2026 | 56.1% | 20.6% | 10.3% | 5.4% | 5.4% | 1.8% | 0.3% | 0.13% |
| Jun 2026 | 56.4% | 20.7% | 10.4% | 5.2% | 5.4% | 1.5% | 0.37% | 0.11% |
| Jul 2026 | 59.2% | 17.8% | 10.1% | 5.4% | 5.4% | 1.6% | 0.39% | 0.12% |
| Aug 2026 | 58.4% | 17.6% | 10.7% | 5.3% | 5.6% | 1.9% | 0.38% | 0.11% |
| Sep 2026 | 56.5% | 17% | 12.7% | 6.1% | 5.4% | 1.5% | 0.44% | 0.3% |
How has the Simply Business and The Hartford comparison changed over the last 12 months?
3 findings
- The Hartford was ahead of Simply Business in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Simply Business’ share of searches among small business insurance providers in the United States moved from 4.4% to 5.4%, and its estimated monthly branded searches moved from 19.2K to 23.5K.
- Across the 12 months ending September 2026, The Hartford’s share of searches among small business insurance providers in the United States moved from 57% to 56.5%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for United States small business insurance providers in September 2026?
3 changes
In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches.
In September 2026, The Hartford lost share of searches among small business insurance providers in the United States, from 58.4% to 56.5%.
Estimated monthly branded searches for Simply Business in the United States rose 22.4% over 12 measured months, from 19.2K to 23.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Simply Business’ and The Hartford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simply Business
2 branded search terms
- simply business
- simply business insurance
The Hartford
1 branded search term
- the hartford
Other head-to-heads among small business insurance providers
The Hartford vs Next Insurance: compare search popularity
The Hartford vs Hiscox: compare search popularity- The Hartford vs Progressive: compare search popularity
- Next Insurance vs Hiscox: compare search popularity
- Next Insurance vs Progressive: compare search popularity
- Next Insurance vs Simply Business: compare search popularity
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