Brandwave

Royal Canin vs Smalls:Which is more popular?

In September 2026, Smalls had more branded searches than Royal Canin among cat food brands in the United States. Smalls had about 49,500 branded searches, while Royal Canin had 22,200. Smalls made up 17.3% of all cat food brand searches we track, and Royal Canin accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about cat food brands, Royal Canin appeared in four of the five answers and Smalls in one. Royal Canin was mentioned before Smalls in three out of four answers.

Among cat food brands in the United States in September 2026

Who do people search for more?

Smalls, about 2 searches for every 1 for Royal Canin

Smalls 49.5K searchesRoyal Canin 22.2K searches

Who does AI mention more?

Royal Canin, mentioned in 4 of 5 answers, Smalls in 1

Royal Canin in 4 of 5Smalls in 1 of 5

Who does AI recommend more?

Royal Canin, named ahead of Smalls in 3 of 4 answers

Royal Canin first in 3Smalls first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smalls was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Royal Canin was listed before Smalls in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Purina Pro Plan2nd
  3. Royal Canin3rd
  4. Smalls4th
  5. Fancy Feast4th
  6. Purina ONE6th
  7. Weruva7th
  8. Blue Buffalo8th
  9. Iams9th
  10. Meow Mix9th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weruva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Royal Canin or Smalls more popular in search?

This chart shows how often people search Google for Royal Canin and Smalls by name. Each line represents a brand's share of searches for all 15 cat food brands we track, month by month, from searches in United States.

Royal Canin and Smalls among cat food brands in the United States, by month

Share of searches by month for Smalls, Royal Canin. The figures are in the table below the chart.

View monthly share of searches table
MonthSmallsFriskiesFancy FeastIamsMeow MixPurina ONERoyal CaninShebaBlue BuffaloPurina Pro PlanTiki CatHill'sWellnessWeruva9Lives
Oct 202521.4%7.9%6.4%6.4%6.4%6.4%11.7%5.2%6.4%11.7%3.5%0.84%2.3%2.3%0.84%
Nov 202518.3%6.7%5.5%6.7%6.7%6.7%12.2%5.5%6.7%15%3.7%0.88%2.4%2.4%0.73%
Dec 202519%7%5.7%7%5.7%7%12.7%5.7%7%12.7%3.8%0.91%2.8%2.5%0.75%
Jan 202619.7%7.2%5.9%5.9%5.9%5.9%10.8%5.9%5.9%16.1%3.9%0.96%2.6%2.6%0.77%
Feb 202619.9%7.3%6%7.3%6%6%10.9%6%7.3%13.3%3.3%1.2%2.4%2.2%0.96%
Mar 202621.8%8%5.3%6.6%5.3%6.6%8%5.3%6.6%14.6%3.6%2.4%3.1%1.9%0.86%
Apr 202623.1%8.5%5.7%5.7%5.7%5.7%6.9%5.7%5.7%15.5%3.8%2.5%2.1%2.5%1.1%
May 202622.2%8.1%5.4%5.4%5.4%6.7%8.1%6.7%5.4%14.9%3.6%2.4%2%2.4%1.1%
Jun 202616.9%7.6%6.2%7.6%6.2%9.2%9.2%7.6%6.2%11.3%4.1%2.8%2.3%2.2%0.82%
Jul 202616.3%7.3%6%7.3%6%8.9%10.9%7.3%6%10.9%4%3.3%2.4%2.7%0.79%
Aug 202616.1%8.8%7.2%7.2%7.2%8.8%7.2%7.2%5.9%10.7%4.8%3.2%2.4%2.6%0.78%
Sep 202617.3%9.5%7.8%7.8%7.8%7.8%7.8%7.8%6.3%6.3%5.2%2.8%2.6%2.3%1%

How has the Royal Canin and Smalls comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cat food brands in September 2026?

2 changes

  1. In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches.

  2. In September 2026, Smalls gained share of searches among cat food brands in the United States, from 16.1% to 17.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Royal Canin’s and Smalls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Canin

1 branded search term

  • royal canin cat food

Smalls

1 branded search term

  • smalls cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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