Brandwave

Purina ONE vs Smalls:Which is more popular?

In September 2026, Smalls had more branded searches than Purina ONE among cat food brands in the United States. Smalls had about 49,500 branded searches, while Purina ONE had 22,200. Smalls made up 17.3% of all cat food brand searches we track, and Purina ONE accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about cat food brands, Purina ONE appeared in two of the five answers and Smalls in one. Purina ONE and Smalls were each mentioned first in one of the two answers that named either.

Among cat food brands in the United States in September 2026

Who do people search for more?

Smalls, about 2 searches for every 1 for Purina ONE

Smalls 49.5K searchesPurina ONE 22.2K searches

Who does AI mention more?

Purina ONE, mentioned in 2 of 5 answers, Smalls in 1

Purina ONE in 2 of 5Smalls in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Purina ONE first in 1Smalls first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purina ONE was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Smalls was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Purina ONE and Smalls were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hill's1st
  2. Purina Pro Plan2nd
  3. Royal Canin3rd
  4. Smalls4th
  5. Fancy Feast4th
  6. Purina ONE6th
  7. Weruva7th
  8. Blue Buffalo8th
  9. Iams9th
  10. Meow Mix9th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weruva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Purina ONE or Smalls more popular in search?

This chart shows how often people search Google for Purina ONE and Smalls by name. Each line represents a brand's share of searches for all 15 cat food brands we track, month by month, from searches in United States.

Purina ONE and Smalls among cat food brands in the United States, by month

Share of searches by month for Smalls, Purina ONE. The figures are in the table below the chart.

View monthly share of searches table
MonthSmallsFriskiesFancy FeastIamsMeow MixPurina ONERoyal CaninShebaBlue BuffaloPurina Pro PlanTiki CatHill'sWellnessWeruva9Lives
Oct 202521.4%7.9%6.4%6.4%6.4%6.4%11.7%5.2%6.4%11.7%3.5%0.84%2.3%2.3%0.84%
Nov 202518.3%6.7%5.5%6.7%6.7%6.7%12.2%5.5%6.7%15%3.7%0.88%2.4%2.4%0.73%
Dec 202519%7%5.7%7%5.7%7%12.7%5.7%7%12.7%3.8%0.91%2.8%2.5%0.75%
Jan 202619.7%7.2%5.9%5.9%5.9%5.9%10.8%5.9%5.9%16.1%3.9%0.96%2.6%2.6%0.77%
Feb 202619.9%7.3%6%7.3%6%6%10.9%6%7.3%13.3%3.3%1.2%2.4%2.2%0.96%
Mar 202621.8%8%5.3%6.6%5.3%6.6%8%5.3%6.6%14.6%3.6%2.4%3.1%1.9%0.86%
Apr 202623.1%8.5%5.7%5.7%5.7%5.7%6.9%5.7%5.7%15.5%3.8%2.5%2.1%2.5%1.1%
May 202622.2%8.1%5.4%5.4%5.4%6.7%8.1%6.7%5.4%14.9%3.6%2.4%2%2.4%1.1%
Jun 202616.9%7.6%6.2%7.6%6.2%9.2%9.2%7.6%6.2%11.3%4.1%2.8%2.3%2.2%0.82%
Jul 202616.3%7.3%6%7.3%6%8.9%10.9%7.3%6%10.9%4%3.3%2.4%2.7%0.79%
Aug 202616.1%8.8%7.2%7.2%7.2%8.8%7.2%7.2%5.9%10.7%4.8%3.2%2.4%2.6%0.78%
Sep 202617.3%9.5%7.8%7.8%7.8%7.8%7.8%7.8%6.3%6.3%5.2%2.8%2.6%2.3%1%

How has the Purina ONE and Smalls comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cat food brands in September 2026?

5 changes

  1. In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.

  2. In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches.

  3. In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches.

  4. In September 2026, Smalls gained share of searches among cat food brands in the United States, from 16.1% to 17.3%.

  5. In September 2026, Purina ONE lost share of searches among cat food brands in the United States, from 8.8% to 7.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Purina ONE’s and Smalls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purina ONE

1 branded search term

  • purina one cat food

Smalls

1 branded search term

  • smalls cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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