Brandwave

Pepsi vs Sprite:Which is more popular?

In September 2026, Pepsi had more branded searches than Sprite among soda brands in the United States. Pepsi had about 246,000 branded searches, while Sprite had 165,000. Pepsi made up 13.7% of all soda brand searches we track, and Sprite accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about soda brands, Pepsi appeared in four of the five answers and Sprite in three. Pepsi was mentioned before Sprite in three out of four answers that named either.

Among soda brands in the United States in September 2026

Who do people search for more?

Pepsi, about 49% more searches than Sprite

Pepsi 246K searchesSprite 165K searches

Who does AI mention more?

Pepsi, mentioned in 4 of 5 answers, Sprite in 3

Pepsi in 4 of 5Sprite in 3 of 5

Who does AI recommend more?

Pepsi, named ahead of Sprite in 3 of 4 answers

Pepsi first in 3Sprite first in 1

Follow Pepsi vs Sprite and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top soda brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepsi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sprite was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pepsi was listed before Sprite in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Pepsi3rd
  4. OLIPOP4th
  5. Sprite5th
  6. Poppi6th
  7. Mountain Dew7th
  8. Zevia8th
  9. Fanta9th
  10. Crush10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr Pepper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coca-Cola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poppi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fanta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+4 more

See every answer about soda brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Pepsi or Sprite more popular in search?

This chart shows how often people search Google for Pepsi and Sprite by name. Each line represents a brand's share of searches for all 14 soda brands we track, month by month, from searches in United States.

Pepsi and Sprite among soda brands in the United States, by month

Share of searches by month for Pepsi, Sprite. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaDr PepperPepsiSpriteMountain DewOLIPOPPoppiFantaBarq's7UpA&W Root BeerCanada DryZeviaCrush
Oct 202523.2%23.2%10.4%8.5%7%8.5%5.7%3.8%2.1%1.7%2.1%1.4%1.7%0.76%
Nov 202523.3%23.3%10.4%8.5%5.7%8.5%7%3.1%2.1%2.1%2.1%1.7%1.4%0.63%
Dec 202525.3%20.7%9.3%9.3%6.2%9.3%6.2%3.4%2.3%1.9%2.3%1.9%1.5%0.68%
Jan 202623.1%18.9%10.3%8.5%5.7%10.3%8.5%3.1%2.1%2.1%2.5%2.1%2.1%0.76%
Feb 202620.5%20.5%11.2%9.2%6.1%9.2%7.5%2.8%2.3%2.8%3.4%1.8%1.8%1%
Mar 202623%18.8%10.3%8.4%6.9%8.4%6.9%3.1%2.5%1.7%5.6%1.7%2.1%0.75%
Apr 202619.3%23.6%10.5%10.5%7.1%7.1%7.1%3.2%2.6%1.7%3.2%1.7%1.7%0.78%
May 202621.3%21.3%9.5%7.8%11.6%7.8%6.4%3.5%2.3%1.9%2.9%1.6%1.6%0.7%
Jun 202622.6%15.1%12.3%10.1%8.3%8.3%6.8%3%3%2%3.7%2%1.7%0.91%
Jul 202624.5%13.4%11%11%7.3%9%6%3.3%3.3%2.2%3.3%2.2%2.2%1.2%
Aug 202623%18.8%10.3%10.3%10.3%6.9%5.6%3.1%2.5%2.5%2.5%1.7%1.7%0.92%
Sep 202620.5%20.5%13.7%9.2%7.5%7.5%5%4.1%2.8%2.3%2.3%1.8%1.8%0.83%

How has the Pepsi and Sprite comparison changed over the last 12 months?

3 findings
  • Pepsi was ahead of Sprite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pepsi’s share of searches among soda brands in the United States moved from 10.4% to 13.7%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, Sprite’s share of searches among soda brands in the United States moved from 8.5% to 9.2%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for United States soda brands in September 2026?

2 changes
  1. In September 2026, Pepsi overtook Mountain Dew to rank 3rd among soda brands in the United States, with 13.7% of the searches.

  2. In September 2026, Sprite lost share of searches among soda brands in the United States, from 10.3% to 9.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pepsi’s and Sprite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pepsi

1 branded search term

  • pepsi

Sprite

1 branded search term

  • sprite

How the Brand Demand Index is measured

Other head-to-heads among soda brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.