Native vs Olay:Which is more popular?
In September 2026, Native had more branded searches than Olay among body wash brands in the United States. Native had about 60,500 branded searches, while Olay had 33,100. Native made up 13.2% of all body wash brand searches we track, and Olay accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about body wash brands, Native appeared in two of the five answers and Olay in one. Native and Olay were each mentioned first in one of the two answers that named either.
Who do people search for more?
Native, about 83% more searches than Olay
Who does AI mention more?
Native, mentioned in 2 of 5 answers, Olay in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top body wash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Native was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Olay was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Native and Olay were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Native2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Every Man Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Method0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash brands
5 answers
Asked ChatGPT
“What's the best body wash for men?”
Asked ChatGPT
“Which body wash is best for dry skin?”
Asked ChatGPT
“What's a good natural body wash?”
Searched Google, AI Overview
“body wash”
Searched Google, AI Overview
“best body wash”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Native or Olay more popular in search?
This chart shows how often people search Google for Native and Olay by name. Each line represents a brand's share of searches for all 11 body wash brands we track, month by month, from searches in United States.
Share of searches by month for Native, Olay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Squatch | Dove | Native | Olay | Old Spice | Aveeno | Method | Cetaphil | Dial | Every Man Jack | Irish Spring |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 18.2% | 9.9% | 6.6% | 4.5% | 3% | 3% | 1.6% | 2% | 1.1% | 0.72% |
| Nov 2025 | 54.6% | 16.4% | 9% | 6% | 4% | 2.7% | 2.7% | 1.5% | 1.5% | 0.98% | 0.65% |
| Dec 2025 | 51.7% | 15.5% | 10.4% | 7% | 4.7% | 3.1% | 3.1% | 1.4% | 1.1% | 1.4% | 0.62% |
| Jan 2026 | 44.1% | 19.8% | 10.9% | 8.9% | 4% | 4% | 3.2% | 1.8% | 1.4% | 1.2% | 0.79% |
| Feb 2026 | 48.2% | 17.7% | 9.7% | 7.9% | 4.3% | 3.5% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Mar 2026 | 46.3% | 17% | 11.4% | 7.6% | 5.1% | 4.2% | 2.8% | 1.9% | 1.5% | 1% | 1.2% |
| Apr 2026 | 47.7% | 17.6% | 9.6% | 7.9% | 5.3% | 3.5% | 2.9% | 1.9% | 1.6% | 1% | 1% |
| May 2026 | 48.1% | 17.7% | 9.7% | 7.9% | 4.3% | 3.5% | 2.9% | 1.6% | 1.6% | 1.6% | 1.1% |
| Jun 2026 | 46.3% | 17.1% | 11.4% | 7.6% | 4.2% | 4.2% | 2.3% | 1.9% | 1.5% | 2.3% | 1.2% |
| Jul 2026 | 41.6% | 18.7% | 12.5% | 8.3% | 4.6% | 4.6% | 3.1% | 1.7% | 2% | 1.7% | 1.4% |
| Aug 2026 | 42.2% | 19% | 12.7% | 8.5% | 4.7% | 3.8% | 2.5% | 1.7% | 1.7% | 2.1% | 1.1% |
| Sep 2026 | 43.7% | 19.7% | 13.2% | 7.2% | 4.8% | 3.9% | 2.2% | 1.4% | 1.4% | 1.4% | 0.96% |
How has the Native and Olay comparison changed over the last 12 months?
3 findings
- Native was ahead of Olay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Native’s share of searches among body wash brands in the United States moved from 9.9% to 13.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Olay’s share of searches among body wash brands in the United States moved from 6.6% to 7.2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States body wash brands in September 2026?
2 changes
In September 2026, Olay lost share of searches among body wash brands in the United States, from 8.5% to 7.2%.
Native’s share of searches among body wash brands in the United States has gained ground for 3 months in a row, from 11.4% to 13.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Native’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body wash brands
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