Brandwave

Mountain Dew vs Poppi:Which is more popular?

In September 2026, Mountain Dew had more branded searches than Poppi among soda brands in the United States. Mountain Dew had about 135,000 branded searches, while Poppi had 90,500. Mountain Dew made up 7.5% of all soda brand searches we track, and Poppi accounted for 5%. When we asked ChatGPT and Google AI Overviews about soda brands, Poppi appeared in three of the five answers and Mountain Dew in two. Mountain Dew and Poppi were each mentioned first in two of the four answers that named either.

Among soda brands in the United States in September 2026

Who do people search for more?

Mountain Dew, about 49% more searches than Poppi

Mountain Dew 135K searchesPoppi 90.5K searches

Who does AI mention more?

Poppi, mentioned in 3 of 5 answers, Mountain Dew in 2

Poppi in 3 of 5Mountain Dew in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Mountain Dew first in 2Poppi first in 2

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Top soda brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Poppi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mountain Dew was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mountain Dew and Poppi were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Pepsi3rd
  4. OLIPOP4th
  5. Sprite5th
  6. Poppi6th
  7. Mountain Dew7th
  8. Zevia8th
  9. Fanta9th
  10. Crush10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr Pepper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coca-Cola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poppi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fanta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+4 more

See every answer about soda brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Mountain Dew or Poppi more popular in search?

This chart shows how often people search Google for Mountain Dew and Poppi by name. Each line represents a brand's share of searches for all 14 soda brands we track, month by month, from searches in United States.

Mountain Dew and Poppi among soda brands in the United States, by month

Share of searches by month for Mountain Dew, Poppi. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaDr PepperPepsiSpriteMountain DewOLIPOPPoppiFantaBarq's7UpA&W Root BeerCanada DryZeviaCrush
Oct 202523.2%23.2%10.4%8.5%7%8.5%5.7%3.8%2.1%1.7%2.1%1.4%1.7%0.76%
Nov 202523.3%23.3%10.4%8.5%5.7%8.5%7%3.1%2.1%2.1%2.1%1.7%1.4%0.63%
Dec 202525.3%20.7%9.3%9.3%6.2%9.3%6.2%3.4%2.3%1.9%2.3%1.9%1.5%0.68%
Jan 202623.1%18.9%10.3%8.5%5.7%10.3%8.5%3.1%2.1%2.1%2.5%2.1%2.1%0.76%
Feb 202620.5%20.5%11.2%9.2%6.1%9.2%7.5%2.8%2.3%2.8%3.4%1.8%1.8%1%
Mar 202623%18.8%10.3%8.4%6.9%8.4%6.9%3.1%2.5%1.7%5.6%1.7%2.1%0.75%
Apr 202619.3%23.6%10.5%10.5%7.1%7.1%7.1%3.2%2.6%1.7%3.2%1.7%1.7%0.78%
May 202621.3%21.3%9.5%7.8%11.6%7.8%6.4%3.5%2.3%1.9%2.9%1.6%1.6%0.7%
Jun 202622.6%15.1%12.3%10.1%8.3%8.3%6.8%3%3%2%3.7%2%1.7%0.91%
Jul 202624.5%13.4%11%11%7.3%9%6%3.3%3.3%2.2%3.3%2.2%2.2%1.2%
Aug 202623%18.8%10.3%10.3%10.3%6.9%5.6%3.1%2.5%2.5%2.5%1.7%1.7%0.92%
Sep 202620.5%20.5%13.7%9.2%7.5%7.5%5%4.1%2.8%2.3%2.3%1.8%1.8%0.83%

How has the Mountain Dew and Poppi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Poppi took it in November 2025, Mountain Dew took it in May 2026.
  • Across the 12 months ending September 2026, Mountain Dew’s share of searches among soda brands in the United States moved from 7% to 7.5%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Poppi’s share of searches among soda brands in the United States moved from 5.7% to 5%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for United States soda brands in September 2026?

3 changes

  1. In September 2026, Pepsi overtook Mountain Dew to rank 3rd among soda brands in the United States, with 13.7% of the searches.

  2. In September 2026, Mountain Dew lost share of searches among soda brands in the United States, from 10.3% to 7.5%.

  3. In September 2026, Poppi lost share of searches among soda brands in the United States, from 5.6% to 5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mountain Dew’s and Poppi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mountain Dew

1 branded search term

  • mountain dew

Poppi

1 branded search term

  • poppi

How the Brand Demand Index is measured

Other head-to-heads among soda brands

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