Brandwave

Mitsuwa Marketplace vs Patel Brothers:Which is more popular?

In September 2026, Patel Brothers had more branded searches than Mitsuwa Marketplace among Asian grocery stores in the United States. Patel Brothers had about 823,000 branded searches, while Mitsuwa Marketplace had 49,500. Patel Brothers made up 28.9% of all Asian grocery store searches we track, and Mitsuwa Marketplace accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Asian grocery stores, Mitsuwa Marketplace appeared in two of the three answers and Patel Brothers in one. Mitsuwa Marketplace was mentioned before Patel Brothers in every answer that named either.

Among Asian grocery stores in the United States in September 2026

Who do people search for more?

Patel Brothers, about 17 searches for every 1 for Mitsuwa Marketplace

Patel Brothers 823K searchesMitsuwa Marketplace 49.5K searches

Who does AI mention more?

Mitsuwa Marketplace, mentioned in 2 of 3 answers, Patel Brothers in 1

Mitsuwa Marketplace in 2 of 3Patel Brothers in 1 of 3

Who does AI recommend more?

Mitsuwa Marketplace, named ahead of Patel Brothers in 2 of 2 answers

Mitsuwa Marketplace first in 2Patel Brothers never first

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Top Asian grocery stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mitsuwa Marketplace was mentioned in two out of three: in two of the three ChatGPT answers. Patel Brothers was mentioned in one out of three: in one of the three ChatGPT answers. Mitsuwa Marketplace was listed before Patel Brothers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsuwa Marketplace1st
  2. H Mart2nd
  3. Weee!2nd
  4. 99 Ranch Market4th
  5. Seafood City5th
  6. Patel Brothers6th
  7. Zion Market–
  8. Lotte Plaza Market–
  9. Uwajimaya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Asian grocery stores

3 answers
  • Asked ChatGPT

    “What's the best Asian supermarket chain in the US?”

    1. 1H Mart
    2. 299 Ranch Market
    3. 3Mitsuwa Marketplace
    4. 4Seafood City
    5. 5Patel Brothers
  • Asked ChatGPT

    “Where's the best place to buy Korean and Japanese groceries?”

    1. 1Mitsuwa Marketplace
    2. 2Weee!
  • Asked ChatGPT

    “Is there a good Asian grocery delivery service?”

    1. 1Weee!
    2. 2H Mart
  • Searched Google, AI Overview

    “asian market near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “asian supermarket near me”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Mitsuwa Marketplace or Patel Brothers more popular in search?

This chart shows how often people search Google for Mitsuwa Marketplace and Patel Brothers by name. Each line represents a brand's share of searches for all nine Asian grocery stores we track, month by month, from searches in United States.

Mitsuwa Marketplace and Patel Brothers among Asian grocery stores in the United States, by month

Share of searches by month for Patel Brothers, Mitsuwa Marketplace. The figures are in the table below the chart.

View monthly share of searches table
MonthH MartPatel BrothersSeafood City99 Ranch MarketZion MarketMitsuwa MarketplaceLotte Plaza MarketUwajimayaWeee!
Oct 202556.4%25.3%4.2%4.2%3.4%2.3%1.5%2.3%0.51%
Nov 202561.2%22.5%3.7%3.7%3%2%1.4%2%0.46%
Dec 202559.5%21.9%4.4%4.4%2.9%2.4%1.6%2.4%0.54%
Jan 202662.5%18.8%3.8%4.6%3.1%2.1%2.5%2.1%0.69%
Feb 202659.4%21.9%3.6%4.4%2.9%2%3.6%1.6%0.65%
Mar 202663.5%19.1%3.8%3.8%3.1%1.7%3.1%1.4%0.47%
Apr 202654.9%24.6%4.9%4%4%2.2%3.3%1.5%0.51%
May 202653%29.1%4.8%3.9%3.9%2.1%1.4%1.4%0.41%
Jun 202653%29.1%4.8%3.9%3.9%2.1%1.4%1.4%0.42%
Jul 202652.4%28.7%5.8%3.8%3.8%2.1%1.4%1.4%0.49%
Aug 202650.5%27.7%8.3%4.5%3.7%2%1.4%1.4%0.56%
Sep 202652.6%28.9%5.8%3.9%3.9%1.7%1.4%1.4%0.49%

How has the Mitsuwa Marketplace and Patel Brothers comparison changed over the last 12 months?

3 findings

How did search popularity change for United States Asian grocery stores in September 2026?

2 changes
  1. In September 2026, Patel Brothers gained share of searches among Asian grocery stores in the United States, from 27.7% to 28.9%.

  2. Estimated monthly branded searches for Mitsuwa Marketplace in the United States fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mitsuwa Marketplace’s and Patel Brothers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitsuwa Marketplace

1 branded search term

  • mitsuwa

Patel Brothers

1 branded search term

  • patel brothers

How the Brand Demand Index is measured

Other head-to-heads among Asian grocery stores

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