Brandwave

Mayflower vs United Van Lines:Which is more popular?

In September 2026, United Van Lines had more branded searches than Mayflower among long-distance moving companies in United States. United Van Lines had about 8,100 branded searches, while Mayflower had 1,300. United Van Lines made up 17.6% of all long-distance moving company searches we track, and Mayflower accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about long-distance moving companies, United Van Lines appeared in three of the five answers and Mayflower in two. United Van Lines was mentioned before Mayflower in two out of three answers that named either.

Among long-distance moving companies in United States in September 2026

Who do people search for more?

United Van Lines, about 6 searches for every 1 for Mayflower

United Van Lines 8.1K searchesMayflower 1.3K searches

Who does AI mention more?

United Van Lines, mentioned in 3 of 5 answers, Mayflower in 2

United Van Lines in 3 of 5Mayflower in 2 of 5

Who does AI recommend more?

United Van Lines, named ahead of Mayflower in 2 of 3 answers

United Van Lines first in 2Mayflower first in 1

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Top long-distance moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, United Van Lines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mayflower was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. United Van Lines was listed before Mayflower in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allied1st
  2. American Van Lines2nd
  3. United Van Lines3rd
  4. Safeway Moving4th
  5. JK Moving Services5th
  6. Mayflower6th
  7. International Van Lines7th
  8. North American Van Lines8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allied5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • American Van Lines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • United Van Lines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JK Moving Services2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • International Van Lines2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Safeway Moving2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mayflower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • North American Van Lines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about long-distance moving companies

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Mayflower or United Van Lines more popular in search?

This chart shows how often people search Google for Mayflower and United Van Lines by name. Each line represents a brand's share of searches for all eight long-distance moving companies we track, month by month, from searches in United States.

Mayflower and United Van Lines among long-distance moving companies in United States, by month

Share of searches by month for United Van Lines, Mayflower. The figures are in the table below the chart.

View monthly share of searches table
MonthAlliedNorth American Van LinesUnited Van LinesJK Moving ServicesAmerican Van LinesInternational Van LinesSafeway MovingMayflower
Oct 202524.9%16.7%16.7%11.1%11.1%11.1%4.9%3.3%
Nov 202529.3%16%16%10.7%13.1%8.7%3.9%2.4%
Dec 202524.8%16.5%16.5%11%13.5%11%4%2.5%
Jan 202626%14.2%17.4%11.6%11.6%11.6%4.1%3.4%
Feb 202625.5%17.1%17.1%11.4%11.4%9.3%5.1%3.4%
Mar 202626.6%14.5%17.8%11.8%11.8%7.9%5.2%4.3%
Apr 202624.4%13.4%20%13.4%10.9%8.9%5.9%3.1%
May 202623.8%15.9%19.5%13%10.6%8.7%5.8%2.6%
Jun 202623.8%15.9%19.5%13%10.6%8.7%5.8%2.6%
Jul 202621.9%17.9%17.9%14.7%12%8%5.3%2.4%
Aug 202622.7%15.2%18.6%15.2%10.2%10.2%5.5%2.4%
Sep 202621.6%17.6%17.6%14.4%11.8%7.8%6.3%2.8%

How has the Mayflower and United Van Lines comparison changed over the last 12 months?

3 findings

How did search popularity change for United States long-distance moving companies in September 2026?

3 changes

  1. In September 2026, North American Van Lines overtook United Van Lines and JK Moving Services to rank 2nd among long-distance moving companies in United States, with 17.6% of the searches.

  2. In September 2026, United Van Lines lost share of searches among long-distance moving companies in United States, from 18.6% to 17.6%.

  3. Estimated monthly branded searches for Mayflower in United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mayflower’s and United Van Lines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mayflower

1 branded search term

  • mayflower movers

United Van Lines

1 branded search term

  • united van lines

How the Brand Demand Index is measured

Other head-to-heads among long-distance moving companies

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