Maison Francis Kurkdjian vs Tom Ford:Which is more popular?
In September 2026, Maison Francis Kurkdjian and Tom Ford were level in searches among fragrance brands in the United States, with an estimated 60.5K branded searches each, at 3.7% of the total each. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in two of the five answers and Tom Ford in one.
Who do people search for more?
Maison Francis Kurkdjian and Tom Ford are searched for about as often as each other.
Who does AI mention more?
Maison Francis Kurkdjian, mentioned in 2 of 5 answers, Tom Ford in 1
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maison Francis Kurkdjian was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tom Ford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Maison Francis Kurkdjian2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Valentino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marc Jacobs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Versace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burberry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dior Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom Ford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which perfume should I buy?”
Asked ChatGPT
“What are the best perfume brands?”
Asked ChatGPT
“What is the best perfume for women?”
Searched Google, AI Overview
“perfume”
Searched Google, AI Overview
“perfume for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Maison Francis Kurkdjian or Tom Ford more popular in search?
This chart shows how often people search Google for Maison Francis Kurkdjian and Tom Ford by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in United States.
Share of searches by month for Maison Francis Kurkdjian, Tom Ford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Valentino | Yves Saint Laurent | Victoria's Secret | Chanel | Jo Malone | Prada | Marc Jacobs | Versace | Burberry | Dior Beauty | KAYALI | Lancôme | Maison Francis Kurkdjian | Tom Ford |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 18.5% | 6.8% | 8.3% | 6.8% | 6.8% | 4.6% | 3.7% | 4.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% |
| Nov 2025 | 11.5% | 17.1% | 7.7% | 9.4% | 6.3% | 7.7% | 4.2% | 4.2% | 4.2% | 4.2% | 4.2% | 6.3% | 6.3% | 3.4% | 3.4% |
| Dec 2025 | 12.2% | 18.3% | 8.2% | 8.2% | 8.2% | 5.5% | 5.5% | 6.7% | 4.5% | 4.5% | 4.5% | 3% | 3.7% | 3.7% | 3.7% |
| Jan 2026 | 14.7% | 18% | 8.1% | 8.1% | 6.6% | 6.6% | 4.4% | 4.4% | 4.4% | 4.4% | 4.4% | 3.6% | 3.6% | 4.4% | 4.4% |
| Feb 2026 | 15.2% | 18.6% | 8.4% | 8.4% | 6.8% | 5.6% | 4.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 3.7% | 3.7% |
| Mar 2026 | 19.2% | 15.7% | 7% | 8.6% | 5.8% | 5.8% | 3.8% | 3.8% | 4.7% | 3.8% | 3.8% | 3.8% | 4.7% | 4.7% | 4.7% |
| Apr 2026 | 16.6% | 16.6% | 7.4% | 7.4% | 6.1% | 6.1% | 5% | 5% | 5% | 4.1% | 4.1% | 4.1% | 5% | 4.1% | 3.3% |
| May 2026 | 18.6% | 15.2% | 6.8% | 6.8% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 19.7% | 16.1% | 7.2% | 7.2% | 5.9% | 7.2% | 4.8% | 4% | 4.8% | 4% | 4% | 4% | 3.2% | 4% | 4% |
| Jul 2026 | 18.4% | 15% | 6.8% | 8.2% | 6.8% | 6.8% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 4.5% | 4.5% | 3.7% | 4.5% |
| Aug 2026 | 19.5% | 15.9% | 7.1% | 7.1% | 5.9% | 5.9% | 4.8% | 4.8% | 4.8% | 3.9% | 3.9% | 3.9% | 3.9% | 3.9% | 4.8% |
| Sep 2026 | 22.4% | 15% | 8.2% | 6.7% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% |
How has the Maison Francis Kurkdjian and Tom Ford comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tom Ford took it in July 2026.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands in the United States held steady at 3.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in the United States held steady at 3.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United States fragrance brands in September 2026?
2 changes
In September 2026, Tom Ford lost share of searches among fragrance brands in the United States, from 4.8% to 3.7%.
In September 2026, Maison Francis Kurkdjian rose from 15th to 14th among fragrance brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maison Francis Kurkdjian’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maison Francis Kurkdjian
1 branded search term
- maison francis kurkdjian
Tom Ford
1 branded search term
- tom ford perfume
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