Brandwave

Lucky Charms vs Magic Spoon:Which is more popular?

In September 2026, Lucky Charms had more branded searches than Magic Spoon among cereal brands in the United States. Lucky Charms had about 74,000 branded searches, while Magic Spoon had 22,200. Lucky Charms made up 11.9% of all cereal brand searches we track, and Magic Spoon accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about cereal brands, neither Lucky Charms nor Magic Spoon appeared in any of the five answers.

Among cereal brands in the United States in September 2026

Who do people search for more?

Lucky Charms, about 3 searches for every 1 for Magic Spoon

Lucky Charms 74K searchesMagic Spoon 22.2K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Lucky Charms in 0 of 5Magic Spoon in 0 of 5

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Top cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Lucky Charms nor Magic Spoon showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cheerios4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cinnamon Toast Crunch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cap'n Crunch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honey Bunches of Oats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucky Charms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frosted Flakes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Froot Loops0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special K0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magic Spoon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cereal brands

5 answers

  • Asked ChatGPT

    “What's the best breakfast cereal?”

    1. 1Cheerios
    2. 2Cinnamon Toast Crunch

  • Asked ChatGPT

    “Which cereal is the healthiest to buy?”

    1. 1Cheerios

  • Asked ChatGPT

    “What's a good cereal for kids that isn't full of sugar?”

    1. 1Cheerios

  • Searched Google, AI Overview

    “cereal”

    1. Searched Google, AI Overview

      “healthy cereal”

      1. 1Cheerios

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Is Lucky Charms or Magic Spoon more popular in search?

    This chart shows how often people search Google for Lucky Charms and Magic Spoon by name. Each line represents a brand's share of searches for all nine cereal brands we track, month by month, from searches in United States.

    Lucky Charms and Magic Spoon among cereal brands in the United States, by month

    Share of searches by month for Lucky Charms, Magic Spoon. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCheeriosCap'n CrunchCinnamon Toast CrunchHoney Bunches of OatsLucky CharmsFrosted FlakesFroot LoopsSpecial KMagic Spoon
    Oct 202521.2%16.7%13.7%11.2%13.7%9.2%6.1%4.1%4.1%
    Nov 202520.2%14%14%11.4%14%9.4%7.7%5.1%4.2%
    Dec 202521.3%14.7%14.7%12%12%9.8%6.6%5.4%3.6%
    Jan 202622.7%13.6%13.6%11.2%11.2%9.1%7.5%5%6.1%
    Feb 202620.5%14.1%14.1%11.6%17.2%7.7%6.3%4.2%4.2%
    Mar 202614.8%10.2%10.2%8.3%27.7%6.8%15.2%3.1%3.7%
    Apr 202621.8%15%15%10.1%12.3%10.1%6.7%4.5%4.5%
    May 202620.9%15.3%15.3%12.5%12.5%8.4%6.8%3.8%4.6%
    Jun 202620.3%17.2%14%11.5%11.5%9.4%7.7%4.2%4.2%
    Jul 202619.1%16.1%13.2%13.2%10.8%8.8%10.8%4%4%
    Aug 202621.5%14.9%14.9%12.2%12.2%8.1%8.1%3.6%4.5%
    Sep 202621.2%14.6%14.6%11.9%11.9%9.8%8%4.4%3.6%

    How has the Lucky Charms and Magic Spoon comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States cereal brands in September 2026?

    3 changes

    1. In September 2026, Special K overtook Magic Spoon to rank 8th among cereal brands in the United States, with 4.4% of the searches.

    2. In September 2026, Magic Spoon lost share of searches among cereal brands in the United States, from 4.5% to 3.6%.

    3. Estimated monthly branded searches for Lucky Charms in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Lucky Charms’ and Magic Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Lucky Charms

    1 branded search term

    • lucky charms

    Magic Spoon

    1 branded search term

    • magic spoon

    How the Brand Demand Index is measured

    Other head-to-heads among cereal brands

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