Laneige vs Tatcha:Which is more popular?
In September 2026, Laneige had more branded searches than Tatcha among skincare brands in the United States. Laneige had about 90,500 branded searches, while Tatcha had 60,500. Laneige made up 4% of all skincare brand searches we track, and Tatcha accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about skincare brands, Tatcha appeared in one of the five answers and Laneige in none.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tatcha was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Laneige did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tatcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laneige0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Laneige or Tatcha more popular in search?
This chart shows how often people search Google for Laneige and Tatcha by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United States.
Share of searches by month for Laneige, Tatcha. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Aesop | CeraVe | Clinique | The Ordinary | Kiehl's | Summer Fridays | SkinCeuticals | Cetaphil | Paula's Choice | Laneige | Neutrogena | Byoma | Glow Recipe | Tatcha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 12.2% | 12.2% | 8.2% | 8.2% | 6.7% | 5.5% | 12.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 3% | 3.7% | 3.7% |
| Nov 2025 | 9.2% | 11.2% | 6.1% | 9.2% | 7.5% | 9.2% | 16.8% | 4.1% | 2.7% | 4.1% | 6.1% | 2.7% | 2.7% | 4.1% | 4.1% |
| Dec 2025 | 12.4% | 10.1% | 6.8% | 8.3% | 6.8% | 6.8% | 18.5% | 4.5% | 3% | 3.7% | 6.8% | 3% | 2.5% | 3.7% | 3% |
| Jan 2026 | 15.4% | 10.3% | 8.4% | 6.9% | 6.9% | 5.6% | 10.3% | 5.6% | 3.8% | 4.6% | 6.9% | 3.8% | 3.1% | 3.8% | 4.6% |
| Feb 2026 | 14.9% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 12.2% | 5.5% | 4.4% | 4.4% | 5.5% | 3.7% | 3.7% | 3% | 3% |
| Mar 2026 | 13.7% | 9.2% | 9.2% | 9.2% | 7.5% | 7.5% | 11.2% | 6.2% | 4.1% | 5% | 4.1% | 4.1% | 3.4% | 2.8% | 2.8% |
| Apr 2026 | 15.4% | 10.3% | 8.4% | 8.4% | 10.3% | 5.7% | 8.4% | 6.9% | 4.6% | 4.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.1% |
| May 2026 | 16% | 10.7% | 8.8% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.9% | 4.8% | 3.9% | 3.9% | 3.2% | 2.6% | 3.9% |
| Jun 2026 | 17.2% | 7.7% | 11.5% | 7.7% | 9.4% | 7.7% | 6.3% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 2.3% | 2.8% |
| Jul 2026 | 17.9% | 6.6% | 9.8% | 8% | 9.8% | 6.6% | 6.6% | 6.6% | 4.4% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% |
| Aug 2026 | 16% | 8.7% | 8.7% | 8.7% | 8.7% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 3.2% | 10.7% | 3.2% | 2.2% | 2.6% |
| Sep 2026 | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 4% | 4% | 2.7% | 2.7% | 2.7% |
How has the Laneige and Tatcha comparison changed over the last 12 months?
3 findings
- Laneige was ahead of Tatcha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laneige’s share of searches among skincare brands in the United States moved from 5.5% to 4%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Tatcha’s share of searches among skincare brands in the United States moved from 3.7% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United States skincare brands in September 2026?
3 changes
In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches.
In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches.
Estimated monthly branded searches for Tatcha in the United States fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laneige’s and Tatcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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