Lancôme vs Le Labo:Which is more popular?
In September 2026, Le Labo had more branded searches than Lancôme among fragrance brands in the United States. Le Labo had about 368,000 branded searches, while Lancôme had 60,500. Le Labo made up 22.4% of all fragrance brand searches we track, and Lancôme accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about fragrance brands, neither Lancôme nor Le Labo appeared in any of the five answers.
Who do people search for more?
Le Labo, about 6 searches for every 1 for Lancôme
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Lancôme nor Le Labo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maison Francis Kurkdjian2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Valentino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marc Jacobs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Versace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burberry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Le Labo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lancôme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which perfume should I buy?”
Asked ChatGPT
“What are the best perfume brands?”
Asked ChatGPT
“What is the best perfume for women?”
Searched Google, AI Overview
“perfume”
Searched Google, AI Overview
“perfume for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Lancôme or Le Labo more popular in search?
This chart shows how often people search Google for Lancôme and Le Labo by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in United States.
Share of searches by month for Le Labo, Lancôme. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Valentino | Yves Saint Laurent | Victoria's Secret | Chanel | Jo Malone | Prada | Marc Jacobs | Versace | Burberry | Dior Beauty | KAYALI | Lancôme | Maison Francis Kurkdjian | Tom Ford |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 18.5% | 6.8% | 8.3% | 6.8% | 6.8% | 4.6% | 3.7% | 4.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% |
| Nov 2025 | 11.5% | 17.1% | 7.7% | 9.4% | 6.3% | 7.7% | 4.2% | 4.2% | 4.2% | 4.2% | 4.2% | 6.3% | 6.3% | 3.4% | 3.4% |
| Dec 2025 | 12.2% | 18.3% | 8.2% | 8.2% | 8.2% | 5.5% | 5.5% | 6.7% | 4.5% | 4.5% | 4.5% | 3% | 3.7% | 3.7% | 3.7% |
| Jan 2026 | 14.7% | 18% | 8.1% | 8.1% | 6.6% | 6.6% | 4.4% | 4.4% | 4.4% | 4.4% | 4.4% | 3.6% | 3.6% | 4.4% | 4.4% |
| Feb 2026 | 15.2% | 18.6% | 8.4% | 8.4% | 6.8% | 5.6% | 4.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 3.7% | 3.7% |
| Mar 2026 | 19.2% | 15.7% | 7% | 8.6% | 5.8% | 5.8% | 3.8% | 3.8% | 4.7% | 3.8% | 3.8% | 3.8% | 4.7% | 4.7% | 4.7% |
| Apr 2026 | 16.6% | 16.6% | 7.4% | 7.4% | 6.1% | 6.1% | 5% | 5% | 5% | 4.1% | 4.1% | 4.1% | 5% | 4.1% | 3.3% |
| May 2026 | 18.6% | 15.2% | 6.8% | 6.8% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 19.7% | 16.1% | 7.2% | 7.2% | 5.9% | 7.2% | 4.8% | 4% | 4.8% | 4% | 4% | 4% | 3.2% | 4% | 4% |
| Jul 2026 | 18.4% | 15% | 6.8% | 8.2% | 6.8% | 6.8% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 4.5% | 4.5% | 3.7% | 4.5% |
| Aug 2026 | 19.5% | 15.9% | 7.1% | 7.1% | 5.9% | 5.9% | 4.8% | 4.8% | 4.8% | 3.9% | 3.9% | 3.9% | 3.9% | 3.9% | 4.8% |
| Sep 2026 | 22.4% | 15% | 8.2% | 6.7% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% |
How has the Lancôme and Le Labo comparison changed over the last 12 months?
3 findings
- Le Labo was ahead of Lancôme in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lancôme’s share of searches among fragrance brands in the United States moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in the United States moved from 15.1% to 22.4%, and its estimated monthly branded searches moved from 246K to 368K.
How did search popularity change for United States fragrance brands in September 2026?
2 changes
In September 2026, Le Labo gained share of searches among fragrance brands in the United States, from 19.5% to 22.4%.
In September 2026, Lancôme rose from 14th to 13th among fragrance brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lancôme’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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