Jared vs Kay Jewelers:Which is searched more in the United States?
In September 2026, Kay Jewelers had more branded searches than Jared among jewelry retailers in the United States. Kay Jewelers had about 1 million branded searches, while Jared had 246,000. Kay Jewelers made up 34.7% of all jewelry retailer searches we track, and Jared accounted for 8.5%.
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Is Jared or Kay Jewelers more popular in search?
Compare the stores people in the US buy engagement rings and jewelry from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kay Jewelers, Jared. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kay Jewelers | Tiffany & Co. | Zales | Brilliant Earth | Jared | Blue Nile | Helzberg Diamonds | Rare Carat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 17.4% | 14.2% | 9.5% | 7.8% | 5.2% | 5% | 2.3% |
| Nov 2025 | 38.6% | 17.4% | 17.4% | 7.8% | 6.4% | 5.2% | 5.4% | 1.9% |
| Dec 2025 | 44.2% | 16.1% | 16.1% | 5.9% | 7.3% | 4% | 5% | 1.5% |
| Jan 2026 | 39% | 17.5% | 14.3% | 9.6% | 7.8% | 4.3% | 5.1% | 2.4% |
| Feb 2026 | 41.2% | 15.1% | 15.1% | 8.3% | 8.3% | 4.5% | 5.4% | 2% |
| Mar 2026 | 39.1% | 17.6% | 14.4% | 9.6% | 6.4% | 5.3% | 5.1% | 2.4% |
| Apr 2026 | 36.5% | 20.1% | 16.4% | 9% | 6% | 4.9% | 4.8% | 2.2% |
| May 2026 | 40% | 18% | 14.7% | 9.8% | 6.6% | 4.4% | 4.6% | 2% |
| Jun 2026 | 34.3% | 18.9% | 15.4% | 10.3% | 8.4% | 4.6% | 5.5% | 2.5% |
| Jul 2026 | 34% | 18.7% | 15.3% | 10.2% | 8.4% | 5.6% | 5.4% | 2.5% |
| Aug 2026 | 33.8% | 18.6% | 15.2% | 10.2% | 8.3% | 5.6% | 5.4% | 3.1% |
| Sep 2026 | 34.7% | 19.1% | 12.8% | 10.5% | 8.5% | 5.7% | 5.5% | 3.1% |
How has the Jared and Kay Jewelers comparison changed over the last 12 months?
3 findings
- Kay Jewelers was ahead of Jared in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jared’s share of searches among jewelry retailers in the United States moved from 7.8% to 8.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Kay Jewelers’ share of searches among jewelry retailers in the United States moved from 38.5% to 34.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for United States jewelry retailers in September 2026?
1 change
In September 2026, Kay Jewelers gained share of searches among jewelry retailers in the United States, from 33.8% to 34.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jared’s and Kay Jewelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jared
2 branded search terms
- jared jewelers
- jared jewelry
Kay Jewelers
2 branded search terms
- kay jewelers
- kay jewelry
Other head-to-heads among jewelry retailers
Kay Jewelers vs Tiffany & Co.: compare search popularity
Kay Jewelers vs Zales: compare search popularity
Kay Jewelers vs Brilliant Earth: compare search popularity- Tiffany & Co. vs Zales: compare search popularity
- Tiffany & Co. vs Brilliant Earth: compare search popularity
- Tiffany & Co. vs Jared: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.