Insperity vs Paychex:Which is searched more in the United States?
In September 2026, Insperity had more branded searches than Paychex among PEO services in the United States. Insperity had about 90,500 branded searches, while Paychex had 880. Insperity made up 38.1% of all PEO service searches we track, and Paychex accounted for 0.37%.
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Is Insperity or Paychex more popular in search?
Compare the PEOs small businesses hand payroll, benefits and HR to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Insperity, Paychex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Insperity | TriNet | CoAdvantage | Engage PEO | ADP | G&A Partners | Vensure | Justworks | Rippling | Paychex |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.5% | 10.4% | 7% | 10.4% | 4.7% | 2.5% | 0.66% | 0.5% | 0.34% |
| Nov 2025 | 36.1% | 29.5% | 10.8% | 7.2% | 8.9% | 4% | 2.2% | 0.6% | 0.4% | 0.29% |
| Dec 2025 | 38.4% | 25.8% | 9.5% | 7.7% | 9.5% | 5.2% | 2.8% | 0.46% | 0.35% | 0.31% |
| Jan 2026 | 32.8% | 27% | 12.1% | 9.9% | 8.1% | 5.4% | 3.6% | 0.48% | 0.39% | 0.26% |
| Feb 2026 | 39.7% | 26.7% | 9.8% | 6.5% | 8% | 4.4% | 3.6% | 0.55% | 0.36% | 0.32% |
| Mar 2026 | 36.8% | 30.3% | 9.1% | 6.1% | 9.1% | 4% | 3.3% | 0.6% | 0.43% | 0.33% |
| Apr 2026 | 36.1% | 29.7% | 8.9% | 5.9% | 10.8% | 4% | 3.2% | 0.56% | 0.43% | 0.43% |
| May 2026 | 37.5% | 25% | 9.2% | 7.5% | 9.2% | 5% | 5% | 0.8% | 0.41% | 0.36% |
| Jun 2026 | 34.5% | 28.2% | 10.3% | 6.9% | 8.5% | 5.6% | 4.6% | 0.75% | 0.38% | 0.34% |
| Jul 2026 | 38.1% | 25.5% | 9.3% | 7.6% | 9.3% | 5.1% | 3.4% | 0.88% | 0.42% | 0.37% |
| Aug 2026 | 36.7% | 30% | 9% | 7.3% | 7.3% | 4.9% | 3.3% | 0.75% | 0.41% | 0.29% |
| Sep 2026 | 38.1% | 25.5% | 9.3% | 9.3% | 7.6% | 5.1% | 3.4% | 0.76% | 0.55% | 0.37% |
How has the Insperity and Paychex comparison changed over the last 12 months?
3 findings
- Insperity was ahead of Paychex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insperity’s share of searches among PEO services in the United States moved from 34.9% to 38.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Paychex’s share of searches among PEO services in the United States moved from 0.34% to 0.37%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for United States PEO services in September 2026?
1 change
In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Insperity’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among PEO services
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