Happen Bank vs Upstart:Which is searched more in the United States?
In September 2026, Happen Bank had more branded searches than Upstart among personal loan platforms in the United States. Happen Bank had about 135,000 branded searches, while Upstart had 110,000. Happen Bank made up 19.9% of all personal loan platform searches we track, and Upstart accounted for 16.2%.
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Is Happen Bank or Upstart more popular in search?
Compare the personal loan platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Happen Bank, Upstart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avant | Happen Bank | LendingClub | Upstart | LightStream | SoFi | Wells Fargo | Discover | U.S. Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 0% | 37.5% | 13.8% | 16.8% | 7.5% | 4.1% | 1.2% | 0.82% |
| Nov 2025 | 18.5% | 0% | 37.4% | 13.7% | 16.7% | 7.5% | 4.1% | 1% | 1% |
| Dec 2025 | 19% | 0% | 31.7% | 11.7% | 14.2% | 7.8% | 9.5% | 1.9% | 4.3% |
| Jan 2026 | 16.3% | 0% | 33.3% | 12.3% | 14.9% | 8.2% | 10% | 2% | 3% |
| Feb 2026 | 18.2% | <0.01% | 37.1% | 11.2% | 16.6% | 7.5% | 6.1% | 1.8% | 1.5% |
| Mar 2026 | 20.5% | <0.01% | 32.2% | 14.4% | 14.4% | 7.9% | 5.3% | 2.4% | 2.9% |
| Apr 2026 | 20.1% | 0.57% | 32% | 14.3% | 14.3% | 7.9% | 5.3% | 4.3% | 1.3% |
| May 2026 | 21.1% | 0.37% | 31.7% | 14.2% | 14.2% | 7.8% | 5.2% | 4.3% | 1.3% |
| Jun 2026 | 17.4% | 3.7% | 33.8% | 12.5% | 15.1% | 10.2% | 5.6% | 0.91% | 0.74% |
| Jul 2026 | 15.1% | 11.8% | 26.2% | 17.6% | 14.3% | 9.6% | 3.5% | 0.86% | 1.1% |
| Aug 2026 | 15.8% | 14.6% | 17.9% | 21.9% | 14.6% | 9.8% | 3.6% | 0.88% | 0.72% |
| Sep 2026 | 20% | 19.9% | 16.2% | 16.2% | 13.3% | 10.9% | 2.2% | 0.79% | 0.65% |
How has the Happen Bank and Upstart comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Happen Bank took it in September 2026.
- Across the 12 months ending September 2026, Happen Bank’s share of searches among personal loan platforms in the United States moved from 0% to 19.9%, and its estimated monthly branded searches moved from 0 to 135K.
- Across the 12 months ending September 2026, Upstart’s share of searches among personal loan platforms in the United States moved from 13.8% to 16.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for United States personal loan platforms in September 2026?
3 changes
In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in the United States, with 20% of the searches.
In September 2026, Happen Bank overtook Upstart and LendingClub to rank 2nd among personal loan platforms in the United States, with 19.9% of the searches.
In September 2026, Upstart lost share of searches among personal loan platforms in the United States, from 21.9% to 16.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Happen Bank’s and Upstart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Happen Bank
1 branded search term
- happen bank
Upstart
1 branded search term
- upstart loans
Other head-to-heads among personal loan platforms
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