Gusto vs Paychex:Which is searched more in United States?
In September 2026, Gusto had more branded searches than Paychex among HR and payroll software for small and midsize businesses in United States. Gusto was estimated to have 39.9K branded searches compared to Paychex’s 2.5K, and held a 9.6% Share of Search versus Paychex’s 0.59%.
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Which is more popular in search, Gusto or Paychex?
Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gusto, Paychex. The figures are in the table below the chart.
View monthly share of search table
| Month | RUN Powered by ADP | Gusto | BambooHR | Rippling | Paychex | Justworks | HiBob |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 11.2% | 9.8% | 1.9% | 1.4% | 0.51% | 0.22% |
| Nov 2025 | 77.3% | 11.1% | 8.3% | 1.7% | 0.89% | 0.5% | 0.2% |
| Dec 2025 | 80.1% | 10% | 7% | 1.7% | 0.68% | 0.37% | 0.14% |
| Jan 2026 | 75.5% | 13% | 8.2% | 1.9% | 0.75% | 0.43% | 0.17% |
| Feb 2026 | 73.7% | 14.5% | 8.2% | 2.1% | 0.89% | 0.46% | 0.2% |
| Mar 2026 | 73% | 15.2% | 8% | 2.2% | 0.9% | 0.48% | 0.23% |
| Apr 2026 | 72.8% | 15% | 8.3% | 2.2% | 0.95% | 0.48% | 0.23% |
| May 2026 | 74.3% | 14% | 8.3% | 2.1% | 0.61% | 0.55% | 0.2% |
| Jun 2026 | 75.3% | 13.3% | 8.2% | 1.9% | 0.55% | 0.52% | 0.2% |
| Jul 2026 | 76.5% | 11.5% | 8.8% | 1.9% | 0.59% | 0.56% | 0.19% |
| Aug 2026 | 76% | 10.8% | 10.2% | 1.7% | 0.57% | 0.53% | 0.18% |
| Sep 2026 | 78.5% | 9.6% | 8.7% | 1.9% | 0.59% | 0.53% | 0.21% |
How has the Gusto and Paychex comparison changed over the last 12 months?
3 findings
- Gusto was ahead of Paychex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States moved from 11.2% to 9.6%, and its estimated monthly branded searches moved from 48.8K to 39.9K.
- Across the 12 months ending September 2026, Paychex’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States moved from 1.4% to 0.59%, and its estimated monthly branded searches moved from 6.3K to 2.5K.
How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?
2 changes
In September 2026, Gusto lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.8% to 9.6%.
Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.
Other head-to-heads among HR and payroll software for small and midsize businesses
How each brand is measured
Brandwave collects information about searches that people make online using Gusto’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gusto
28 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto company
- gusto contractor
- gusto embedded payroll
- gusto for payroll
- gusto hr
- gusto hr software
- gusto international contractors
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
Paychex
3 branded search terms
- paychex hr
- paychex payroll
- paychex payroll services
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