Brandwave

Golden 1 Credit Union vs SchoolsFirst Federal Credit Union:Which is searched more in the United States?

In September 2026, SchoolsFirst Federal Credit Union had more branded searches than Golden 1 Credit Union among credit unions in the United States. SchoolsFirst Federal Credit Union had about 301,000 branded searches, while Golden 1 Credit Union had 74,000. SchoolsFirst Federal Credit Union made up 5.2% of all credit union searches we track, and Golden 1 Credit Union accounted for 1.3%.

Share of searches among credit unions in the United States in September 2026Is Golden 1 Credit Union or SchoolsFirst Federal Credit Union more popular in search?

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Is Golden 1 Credit Union or SchoolsFirst Federal Credit Union more popular in search?

Compare the largest credit unions people in the US bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Golden 1 Credit Union and SchoolsFirst Federal Credit Union among credit unions in the United States, by month

Share of searches by month for SchoolsFirst Federal Credit Union, Golden 1 Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionState Employees' Credit UnionBECUSuncoast Credit UnionSchoolsFirst Federal Credit UnionPenFed Credit UnionConsumers Credit UnionAlliant Credit UnionGolden 1 Credit UnionFirst Tech Federal Credit UnionQuorum Federal Credit Union
Oct 202567.7%6.7%6.7%5.4%3.6%3.6%2%1.3%1.3%1.5%0.15%
Nov 202565%7.8%6.4%6.4%4.3%3.5%1.9%1.6%1.6%1.4%0.14%
Dec 202562%9.1%7.5%7.5%4.1%3.3%1.8%1.5%1.5%1.6%0.13%
Jan 202662.3%7.5%7.5%6.1%5%4.1%2.3%1.8%1.5%1.7%0.17%
Feb 202663.6%7.7%6.3%6.3%5.1%3.4%2.3%1.9%1.9%1.5%0.14%
Mar 202661.6%7.4%7.4%7.4%5%4.1%2.2%1.8%1.5%1.5%0.16%
Apr 202662.5%7.5%7.5%6.2%5%4.1%2.3%1.8%1.5%1.4%0.17%
May 202665%7.8%6.4%6.4%4.3%3.5%2.3%1.6%1.3%1.2%0.17%
Jun 202662%11.2%6.1%6.1%5%3.3%2.2%1.5%1.2%1.1%0.16%
Jul 202663.9%7.7%6.3%6.3%5.1%4.2%2.3%1.5%1.3%1.2%0.17%
Aug 202663%7.6%7.6%6.2%5.1%4.1%2.3%1.5%1.2%1.1%0.2%
Sep 202664.6%7.8%6.4%6.4%5.2%3.5%1.9%1.6%1.3%1.3%0.21%

How has the Golden 1 Credit Union and SchoolsFirst Federal Credit Union comparison changed over the last 12 months?

3 findings

How did search popularity change for United States credit unions in September 2026?

2 changes
  1. Estimated monthly branded searches for SchoolsFirst Federal Credit Union in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for Golden 1 Credit Union in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Golden 1 Credit Union’s and SchoolsFirst Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Golden 1 Credit Union

1 branded search term

  • golden 1 credit union

SchoolsFirst Federal Credit Union

1 branded search term

  • schoolsfirst

How the Brand Demand Index is measured

Other head-to-heads among credit unions

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