Golden 1 Credit Union vs SchoolsFirst Federal Credit Union:Which is searched more in the United States?
In September 2026, SchoolsFirst Federal Credit Union had more branded searches than Golden 1 Credit Union among credit unions in the United States. SchoolsFirst Federal Credit Union had about 301,000 branded searches, while Golden 1 Credit Union had 74,000. SchoolsFirst Federal Credit Union made up 5.2% of all credit union searches we track, and Golden 1 Credit Union accounted for 1.3%.
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Is Golden 1 Credit Union or SchoolsFirst Federal Credit Union more popular in search?
Compare the largest credit unions people in the US bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SchoolsFirst Federal Credit Union, Golden 1 Credit Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | State Employees' Credit Union | BECU | Suncoast Credit Union | SchoolsFirst Federal Credit Union | PenFed Credit Union | Consumers Credit Union | Alliant Credit Union | Golden 1 Credit Union | First Tech Federal Credit Union | Quorum Federal Credit Union |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 6.7% | 6.7% | 5.4% | 3.6% | 3.6% | 2% | 1.3% | 1.3% | 1.5% | 0.15% |
| Nov 2025 | 65% | 7.8% | 6.4% | 6.4% | 4.3% | 3.5% | 1.9% | 1.6% | 1.6% | 1.4% | 0.14% |
| Dec 2025 | 62% | 9.1% | 7.5% | 7.5% | 4.1% | 3.3% | 1.8% | 1.5% | 1.5% | 1.6% | 0.13% |
| Jan 2026 | 62.3% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 2.3% | 1.8% | 1.5% | 1.7% | 0.17% |
| Feb 2026 | 63.6% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 0.14% |
| Mar 2026 | 61.6% | 7.4% | 7.4% | 7.4% | 5% | 4.1% | 2.2% | 1.8% | 1.5% | 1.5% | 0.16% |
| Apr 2026 | 62.5% | 7.5% | 7.5% | 6.2% | 5% | 4.1% | 2.3% | 1.8% | 1.5% | 1.4% | 0.17% |
| May 2026 | 65% | 7.8% | 6.4% | 6.4% | 4.3% | 3.5% | 2.3% | 1.6% | 1.3% | 1.2% | 0.17% |
| Jun 2026 | 62% | 11.2% | 6.1% | 6.1% | 5% | 3.3% | 2.2% | 1.5% | 1.2% | 1.1% | 0.16% |
| Jul 2026 | 63.9% | 7.7% | 6.3% | 6.3% | 5.1% | 4.2% | 2.3% | 1.5% | 1.3% | 1.2% | 0.17% |
| Aug 2026 | 63% | 7.6% | 7.6% | 6.2% | 5.1% | 4.1% | 2.3% | 1.5% | 1.2% | 1.1% | 0.2% |
| Sep 2026 | 64.6% | 7.8% | 6.4% | 6.4% | 5.2% | 3.5% | 1.9% | 1.6% | 1.3% | 1.3% | 0.21% |
How has the Golden 1 Credit Union and SchoolsFirst Federal Credit Union comparison changed over the last 12 months?
3 findings
- SchoolsFirst Federal Credit Union was ahead of Golden 1 Credit Union in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Golden 1 Credit Union’s share of searches among credit unions in the United States held steady at 1.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, SchoolsFirst Federal Credit Union’s share of searches among credit unions in the United States moved from 3.6% to 5.2%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for United States credit unions in September 2026?
2 changes

Estimated monthly branded searches for SchoolsFirst Federal Credit Union in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

Estimated monthly branded searches for Golden 1 Credit Union in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Golden 1 Credit Union’s and SchoolsFirst Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Golden 1 Credit Union
1 branded search term
- golden 1 credit union
SchoolsFirst Federal Credit Union
1 branded search term
- schoolsfirst
Other head-to-heads among credit unions

Navy Federal Credit Union vs State Employees' Credit Union: compare search popularity
Navy Federal Credit Union vs BECU: compare search popularity
Navy Federal Credit Union vs Suncoast Credit Union: compare search popularity
Navy Federal Credit Union vs SchoolsFirst Federal Credit Union: compare search popularity
State Employees' Credit Union vs BECU: compare search popularity
State Employees' Credit Union vs Suncoast Credit Union: compare search popularity

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