FreeTaxUSA vs TurboTax:Which is searched more in United States?
In September 2026, TurboTax had more branded searches than FreeTaxUSA among tax preparation software in United States. TurboTax was estimated to have 550K branded searches compared to FreeTaxUSA’s 246K, and held a 42% Share of Search versus FreeTaxUSA’s 18.8%.
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Which is more popular in search, FreeTaxUSA or TurboTax?
Compare the software people file taxes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TurboTax, FreeTaxUSA. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | FreeTaxUSA | TaxAct | TaxSlayer |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.7% | 13.4% | 3.3% | 1.8% |
| Nov 2025 | 34.4% | 51.4% | 10.3% | 2.5% | 1.4% |
| Dec 2025 | 41.7% | 41.7% | 12.5% | 2.5% | 1.7% |
| Jan 2026 | 52.4% | 23.5% | 19.2% | 3.2% | 1.7% |
| Feb 2026 | 47.4% | 25.9% | 21.2% | 3.5% | 1.9% |
| Mar 2026 | 45.3% | 24.8% | 24.8% | 3.3% | 1.8% |
| Apr 2026 | 47.1% | 21.1% | 25.7% | 4.2% | 1.9% |
| May 2026 | 42.3% | 28.3% | 23.1% | 3.1% | 3.1% |
| Jun 2026 | 39.8% | 32.5% | 21.8% | 3.6% | 2.4% |
| Jul 2026 | 44.7% | 29.9% | 20% | 3.3% | 2.2% |
| Aug 2026 | 42% | 34.4% | 18.8% | 3.1% | 1.7% |
| Sep 2026 | 42% | 34.4% | 18.8% | 3.1% | 1.7% |
How has the FreeTaxUSA and TurboTax comparison changed over the last 12 months?
3 findings
- TurboTax was ahead of FreeTaxUSA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States moved from 13.4% to 18.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation software in United States moved from 44.8% to 42%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for United States tax preparation software in September 2026?
1 change
Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Other head-to-heads among tax preparation software
How each brand is measured
Brandwave collects information about searches that people make online using FreeTaxUSA’s and TurboTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreeTaxUSA
1 branded search term
- freetaxusa
TurboTax
1 branded search term
- turbotax
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