FreeTaxUSA vs TaxSlayer:Which is searched more in United States?
In September 2026, FreeTaxUSA had more branded searches than TaxSlayer among tax preparation software in United States. FreeTaxUSA was estimated to have 246K branded searches compared to TaxSlayer’s 22.2K, and held an 18.8% Share of Search versus TaxSlayer’s 1.7%.
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Which is more popular in search, FreeTaxUSA or TaxSlayer?
Compare the software people file taxes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FreeTaxUSA, TaxSlayer. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | FreeTaxUSA | TaxAct | TaxSlayer |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.7% | 13.4% | 3.3% | 1.8% |
| Nov 2025 | 34.4% | 51.4% | 10.3% | 2.5% | 1.4% |
| Dec 2025 | 41.7% | 41.7% | 12.5% | 2.5% | 1.7% |
| Jan 2026 | 52.4% | 23.5% | 19.2% | 3.2% | 1.7% |
| Feb 2026 | 47.4% | 25.9% | 21.2% | 3.5% | 1.9% |
| Mar 2026 | 45.3% | 24.8% | 24.8% | 3.3% | 1.8% |
| Apr 2026 | 47.1% | 21.1% | 25.7% | 4.2% | 1.9% |
| May 2026 | 42.3% | 28.3% | 23.1% | 3.1% | 3.1% |
| Jun 2026 | 39.8% | 32.5% | 21.8% | 3.6% | 2.4% |
| Jul 2026 | 44.7% | 29.9% | 20% | 3.3% | 2.2% |
| Aug 2026 | 42% | 34.4% | 18.8% | 3.1% | 1.7% |
| Sep 2026 | 42% | 34.4% | 18.8% | 3.1% | 1.7% |
How has the FreeTaxUSA and TaxSlayer comparison changed over the last 12 months?
3 findings
- FreeTaxUSA was ahead of TaxSlayer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States moved from 13.4% to 18.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation software in United States moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for United States tax preparation software in September 2026?
1 change
Estimated monthly branded searches for TaxSlayer in United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
Other head-to-heads among tax preparation software
How each brand is measured
Brandwave collects information about searches that people make online using FreeTaxUSA’s and TaxSlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreeTaxUSA
1 branded search term
- freetaxusa
TaxSlayer
1 branded search term
- taxslayer
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