FreeTaxUSA vs H&R Block:Which is searched more in United States?
In September 2026, H&R Block had more branded searches than FreeTaxUSA among tax preparation software in United States. H&R Block was estimated to have 450K branded searches compared to FreeTaxUSA’s 246K, and held a 34.4% Share of Search versus FreeTaxUSA’s 18.8%.
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Which is more popular in search, FreeTaxUSA or H&R Block?
Compare the software people file taxes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for H&R Block, FreeTaxUSA. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | FreeTaxUSA | TaxAct | TaxSlayer |
|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 36.7% | 13.4% | 3.3% | 1.8% |
| Nov 2025 | 34.4% | 51.4% | 10.3% | 2.5% | 1.4% |
| Dec 2025 | 41.7% | 41.7% | 12.5% | 2.5% | 1.7% |
| Jan 2026 | 52.4% | 23.5% | 19.2% | 3.2% | 1.7% |
| Feb 2026 | 47.4% | 25.9% | 21.2% | 3.5% | 1.9% |
| Mar 2026 | 45.3% | 24.8% | 24.8% | 3.3% | 1.8% |
| Apr 2026 | 47.1% | 21.1% | 25.7% | 4.2% | 1.9% |
| May 2026 | 42.3% | 28.3% | 23.1% | 3.1% | 3.1% |
| Jun 2026 | 39.8% | 32.5% | 21.8% | 3.6% | 2.4% |
| Jul 2026 | 44.7% | 29.9% | 20% | 3.3% | 2.2% |
| Aug 2026 | 42% | 34.4% | 18.8% | 3.1% | 1.7% |
| Sep 2026 | 42% | 34.4% | 18.8% | 3.1% | 1.7% |
How has the FreeTaxUSA and H&R Block comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: FreeTaxUSA took it in April 2026, H&R Block took it in May 2026.
- Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States moved from 13.4% to 18.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation software in United States moved from 36.7% to 34.4%, and its estimated monthly branded searches moved from 673K to 450K.
How did search popularity change for United States tax preparation software in September 2026?
1 change
Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Other head-to-heads among tax preparation software
How each brand is measured
Brandwave collects information about searches that people make online using FreeTaxUSA’s and H&R Block’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreeTaxUSA
1 branded search term
- freetaxusa
H&R Block
1 branded search term
- h&r block
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