Brandwave

Fanta vs Pepsi:Which is more popular?

In September 2026, Pepsi had more branded searches than Fanta among soda brands in the United States. Pepsi had about 246,000 branded searches, while Fanta had 74,000. Pepsi made up 13.7% of all soda brand searches we track, and Fanta accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about soda brands, Pepsi appeared in four of the five answers and Fanta in two. Pepsi was mentioned before Fanta in every answer that named either.

Among soda brands in the United States in September 2026

Who do people search for more?

Pepsi, about 3 searches for every 1 for Fanta

Pepsi 246K searchesFanta 74K searches

Who does AI mention more?

Pepsi, mentioned in 4 of 5 answers, Fanta in 2

Pepsi in 4 of 5Fanta in 2 of 5

Who does AI recommend more?

Pepsi, named ahead of Fanta in 4 of 4 answers

Pepsi first in 4Fanta never first

Follow Fanta vs Pepsi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top soda brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepsi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fanta was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pepsi was listed before Fanta in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Pepsi3rd
  4. OLIPOP4th
  5. Sprite5th
  6. Poppi6th
  7. Mountain Dew7th
  8. Zevia8th
  9. Fanta9th
  10. Crush10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr Pepper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coca-Cola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poppi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fanta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+4 more

See every answer about soda brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Fanta or Pepsi more popular in search?

This chart shows how often people search Google for Fanta and Pepsi by name. Each line represents a brand's share of searches for all 14 soda brands we track, month by month, from searches in United States.

Fanta and Pepsi among soda brands in the United States, by month

Share of searches by month for Pepsi, Fanta. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaDr PepperPepsiSpriteMountain DewOLIPOPPoppiFantaBarq's7UpA&W Root BeerCanada DryZeviaCrush
Oct 202523.2%23.2%10.4%8.5%7%8.5%5.7%3.8%2.1%1.7%2.1%1.4%1.7%0.76%
Nov 202523.3%23.3%10.4%8.5%5.7%8.5%7%3.1%2.1%2.1%2.1%1.7%1.4%0.63%
Dec 202525.3%20.7%9.3%9.3%6.2%9.3%6.2%3.4%2.3%1.9%2.3%1.9%1.5%0.68%
Jan 202623.1%18.9%10.3%8.5%5.7%10.3%8.5%3.1%2.1%2.1%2.5%2.1%2.1%0.76%
Feb 202620.5%20.5%11.2%9.2%6.1%9.2%7.5%2.8%2.3%2.8%3.4%1.8%1.8%1%
Mar 202623%18.8%10.3%8.4%6.9%8.4%6.9%3.1%2.5%1.7%5.6%1.7%2.1%0.75%
Apr 202619.3%23.6%10.5%10.5%7.1%7.1%7.1%3.2%2.6%1.7%3.2%1.7%1.7%0.78%
May 202621.3%21.3%9.5%7.8%11.6%7.8%6.4%3.5%2.3%1.9%2.9%1.6%1.6%0.7%
Jun 202622.6%15.1%12.3%10.1%8.3%8.3%6.8%3%3%2%3.7%2%1.7%0.91%
Jul 202624.5%13.4%11%11%7.3%9%6%3.3%3.3%2.2%3.3%2.2%2.2%1.2%
Aug 202623%18.8%10.3%10.3%10.3%6.9%5.6%3.1%2.5%2.5%2.5%1.7%1.7%0.92%
Sep 202620.5%20.5%13.7%9.2%7.5%7.5%5%4.1%2.8%2.3%2.3%1.8%1.8%0.83%

How has the Fanta and Pepsi comparison changed over the last 12 months?

3 findings
  • Pepsi was ahead of Fanta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fanta’s share of searches among soda brands in the United States moved from 3.8% to 4.1%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Pepsi’s share of searches among soda brands in the United States moved from 10.4% to 13.7%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for United States soda brands in September 2026?

2 changes
  1. In September 2026, Pepsi overtook Mountain Dew to rank 3rd among soda brands in the United States, with 13.7% of the searches.

  2. In September 2026, Fanta gained share of searches among soda brands in the United States, from 3.1% to 4.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fanta’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fanta

1 branded search term

  • fanta

Pepsi

1 branded search term

  • pepsi

How the Brand Demand Index is measured

Other head-to-heads among soda brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.