Fancy Feast vs Purina Pro Plan:Which is more popular?
In September 2026, Fancy Feast had more branded searches than Purina Pro Plan among cat food brands in the United States. Fancy Feast had about 22,200 branded searches, while Purina Pro Plan had 18,100. Fancy Feast made up 7.8% of all cat food brand searches we track, and Purina Pro Plan accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about cat food brands, Purina Pro Plan appeared in four of the five answers and Fancy Feast in one. Purina Pro Plan was mentioned before Fancy Feast in three out of four answers.
Who do people search for more?
Fancy Feast, about 23% more searches than Purina Pro Plan
Who does AI mention more?
Purina Pro Plan, mentioned in 4 of 5 answers, Fancy Feast in 1
Who does AI recommend more?
Purina Pro Plan, named ahead of Fancy Feast in 3 of 4 answers
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Purina Pro Plan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fancy Feast was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Purina Pro Plan was listed before Fancy Feast in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hill's1st- Purina Pro Plan2nd
Royal Canin3rd
Smalls4th- Fancy Feast4th
- Purina ONE6th
Weruva7th
Blue Buffalo8th
Iams9th
Meow Mix9th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weruva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“What's the best cat food?”
Asked ChatGPT
“Which cat food do vets recommend?”
Asked ChatGPT
“Is fresh cat food better than kibble?”
Searched Google, AI Overview
“cat food”
Searched Google, AI Overview
“best cat food”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Fancy Feast or Purina Pro Plan more popular in search?
This chart shows how often people search Google for Fancy Feast and Purina Pro Plan by name. Each line represents a brand's share of searches for all 15 cat food brands we track, month by month, from searches in United States.
Share of searches by month for Fancy Feast, Purina Pro Plan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smalls | Friskies | Fancy Feast | Iams | Meow Mix | Purina ONE | Royal Canin | Sheba | Blue Buffalo | Purina Pro Plan | Tiki Cat | Hill's | Wellness | Weruva | 9Lives |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 7.9% | 6.4% | 6.4% | 6.4% | 6.4% | 11.7% | 5.2% | 6.4% | 11.7% | 3.5% | 0.84% | 2.3% | 2.3% | 0.84% |
| Nov 2025 | 18.3% | 6.7% | 5.5% | 6.7% | 6.7% | 6.7% | 12.2% | 5.5% | 6.7% | 15% | 3.7% | 0.88% | 2.4% | 2.4% | 0.73% |
| Dec 2025 | 19% | 7% | 5.7% | 7% | 5.7% | 7% | 12.7% | 5.7% | 7% | 12.7% | 3.8% | 0.91% | 2.8% | 2.5% | 0.75% |
| Jan 2026 | 19.7% | 7.2% | 5.9% | 5.9% | 5.9% | 5.9% | 10.8% | 5.9% | 5.9% | 16.1% | 3.9% | 0.96% | 2.6% | 2.6% | 0.77% |
| Feb 2026 | 19.9% | 7.3% | 6% | 7.3% | 6% | 6% | 10.9% | 6% | 7.3% | 13.3% | 3.3% | 1.2% | 2.4% | 2.2% | 0.96% |
| Mar 2026 | 21.8% | 8% | 5.3% | 6.6% | 5.3% | 6.6% | 8% | 5.3% | 6.6% | 14.6% | 3.6% | 2.4% | 3.1% | 1.9% | 0.86% |
| Apr 2026 | 23.1% | 8.5% | 5.7% | 5.7% | 5.7% | 5.7% | 6.9% | 5.7% | 5.7% | 15.5% | 3.8% | 2.5% | 2.1% | 2.5% | 1.1% |
| May 2026 | 22.2% | 8.1% | 5.4% | 5.4% | 5.4% | 6.7% | 8.1% | 6.7% | 5.4% | 14.9% | 3.6% | 2.4% | 2% | 2.4% | 1.1% |
| Jun 2026 | 16.9% | 7.6% | 6.2% | 7.6% | 6.2% | 9.2% | 9.2% | 7.6% | 6.2% | 11.3% | 4.1% | 2.8% | 2.3% | 2.2% | 0.82% |
| Jul 2026 | 16.3% | 7.3% | 6% | 7.3% | 6% | 8.9% | 10.9% | 7.3% | 6% | 10.9% | 4% | 3.3% | 2.4% | 2.7% | 0.79% |
| Aug 2026 | 16.1% | 8.8% | 7.2% | 7.2% | 7.2% | 8.8% | 7.2% | 7.2% | 5.9% | 10.7% | 4.8% | 3.2% | 2.4% | 2.6% | 0.78% |
| Sep 2026 | 17.3% | 9.5% | 7.8% | 7.8% | 7.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 5.2% | 2.8% | 2.6% | 2.3% | 1% |
How has the Fancy Feast and Purina Pro Plan comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Fancy Feast took it in September 2026.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in the United States moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Purina Pro Plan’s share of searches among cat food brands in the United States moved from 11.7% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
How did search popularity change for United States cat food brands in September 2026?
6 changes
In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches.
In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches.
In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fancy Feast’s and Purina Pro Plan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fancy Feast
1 branded search term
- fancy feast
Purina Pro Plan
1 branded search term
- purina pro plan cat food
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