El Pollo Loco vs Freebirds World Burrito:Which is searched more in the United States?
In September 2026, El Pollo Loco had more branded searches than Freebirds World Burrito among mexican fast food chains in the United States. El Pollo Loco had about 1 million branded searches, while Freebirds World Burrito had 165,000. El Pollo Loco made up 3.8% of all mexican fast food chain searches we track, and Freebirds World Burrito accounted for 0.63%.
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Is El Pollo Loco or Freebirds World Burrito more popular in search?
Compare the taco and burrito chains people in the US eat at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for El Pollo Loco, Freebirds World Burrito. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taco Bell | Chipotle Mexican Grill | QDOBA | El Pollo Loco | Del Taco | Moe's Southwest Grill | Torchy's Tacos | Taco John's | Freebirds World Burrito |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Nov 2025 | 51.7% | 28.4% | 7% | 3.1% | 3.8% | 1.7% | 2.1% | 1.4% | 0.76% |
| Dec 2025 | 48.9% | 32.9% | 5.4% | 3% | 3.6% | 2% | 2.4% | 1.1% | 0.72% |
| Jan 2026 | 48.5% | 32.6% | 6.5% | 2.9% | 3.6% | 1.6% | 2.4% | 1.1% | 0.72% |
| Feb 2026 | 47.5% | 32% | 6.4% | 3.5% | 3.5% | 1.9% | 2.9% | 1.3% | 0.86% |
| Mar 2026 | 48.1% | 32.3% | 6.5% | 3.5% | 3.5% | 1.9% | 2.4% | 1.1% | 0.71% |
| Apr 2026 | 51.1% | 28.1% | 6.9% | 3.8% | 3.8% | 2.1% | 2.5% | 1.1% | 0.75% |
| May 2026 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Jun 2026 | 51.3% | 28.2% | 6.9% | 3.8% | 3.1% | 2.1% | 2.5% | 1.4% | 0.76% |
| Jul 2026 | 54.4% | 24.5% | 6% | 4% | 4% | 2.2% | 2.7% | 1.5% | 0.8% |
| Aug 2026 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Sep 2026 | 52.2% | 28.7% | 5.8% | 3.8% | 3.2% | 2.1% | 2.1% | 1.4% | 0.63% |
How has the El Pollo Loco and Freebirds World Burrito comparison changed over the last 12 months?
3 findings
- El Pollo Loco was ahead of Freebirds World Burrito in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, El Pollo Loco’s share of searches among mexican fast food chains in the United States moved from 3.7% to 3.8%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Freebirds World Burrito’s share of searches among mexican fast food chains in the United States moved from 0.75% to 0.63%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United States mexican fast food chains in September 2026?
2 changes
In September 2026, El Pollo Loco rose from 5th to 4th among mexican fast food chains in the United States.
Estimated monthly branded searches for Freebirds World Burrito in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using El Pollo Loco’s and Freebirds World Burrito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
El Pollo Loco
1 branded search term
- el pollo loco
Freebirds World Burrito
1 branded search term
- freebirds
Other head-to-heads among mexican fast food chains
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Taco Bell vs QDOBA: compare search popularity- Taco Bell vs El Pollo Loco: compare search popularity
Taco Bell vs Del Taco: compare search popularity- Chipotle Mexican Grill vs QDOBA: compare search popularity
- Chipotle Mexican Grill vs El Pollo Loco: compare search popularity
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