Brandwave

Denny's vs The Original Pancake House:Which is more popular?

In September 2026, Denny's had more branded searches than The Original Pancake House among breakfast chains in the United States. Denny's had about 1.2 million branded searches, while The Original Pancake House had 165,000. Denny's made up 8.3% of all breakfast chain searches we track, and The Original Pancake House accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about breakfast chains, Denny's appeared in all three answers and The Original Pancake House in two. Denny's was mentioned before The Original Pancake House in two out of three answers.

Among breakfast chains in the United States in September 2026

Who do people search for more?

Denny's, about 7 searches for every 1 for The Original Pancake House

Denny's 1.2M searchesThe Original Pancake House 165K searches

Who does AI mention more?

Denny's, mentioned in every answer we collected

Denny's in 3 of 3The Original Pancake House in 2 of 3

Who does AI recommend more?

Denny's, named ahead of The Original Pancake House in 2 of 3 answers

Denny's first in 2The Original Pancake House first in 1

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Top breakfast chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Denny's appeared in all three answers. The Original Pancake House was mentioned in two out of three: in two of the three ChatGPT answers. Denny's was listed before The Original Pancake House in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cracker Barrel1st
  2. First Watch2nd
  3. IHOP3rd
  4. Waffle House4th
  5. The Original Pancake House5th
  6. Denny's6th
  7. Bob Evans7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about breakfast chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Denny's or The Original Pancake House more popular in search?

This chart shows how often people search Google for Denny's and The Original Pancake House by name. Each line represents a brand's share of searches for all seven breakfast chains we track, month by month, from searches in United States.

Denny's and The Original Pancake House among breakfast chains in the United States, by month

Share of searches by month for Denny's, The Original Pancake House. The figures are in the table below the chart.

View monthly share of searches table
MonthIHOPFirst WatchWaffle HouseCracker BarrelDenny'sBob EvansThe Original Pancake House
Oct 202524.4%16.3%19.9%13.3%19.9%4.9%1.2%
Nov 202527.1%14.9%18.2%14.9%18.2%5.4%1.3%
Dec 202527%14.8%22.1%12.1%18.1%4.5%1.3%
Jan 202625.2%16.9%20.6%11.3%20.6%4.1%1.2%
Feb 202627.5%18.4%18.4%12.3%18.4%3.7%1.3%
Mar 202630%20.1%20.1%11%13.5%4%1.2%
Apr 202627.8%22.8%22.8%12.4%8.3%4.6%1.4%
May 202626.4%26.4%21.6%11.8%7.9%4.3%1.6%
Jun 202627.8%22.8%22.8%12.4%8.3%4.6%1.4%
Jul 202627.8%22.8%22.8%12.4%8.3%4.6%1.4%
Aug 202627.8%22.8%22.8%12.4%8.3%4.6%1.4%
Sep 202627.9%22.8%22.8%12.5%8.3%4.6%1.1%

How has the Denny's and The Original Pancake House comparison changed over the last 12 months?

3 findings

How did search popularity change for United States breakfast chains in September 2026?

2 changes
  1. Estimated monthly branded searches for Denny's in the United States fell 63.6% over 12 measured months, from 3.4M to 1.2M in September 2026.

  2. Estimated monthly branded searches for The Original Pancake House in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Denny's’ and The Original Pancake House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denny's

1 branded search term

  • denny's

The Original Pancake House

1 branded search term

  • original pancake house

How the Brand Demand Index is measured

Other head-to-heads among breakfast chains

Creator with pink hair and a pink jacket

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