Brandwave

Consumer Cellular vs Total Wireless:Which is searched more in the United States?

In September 2026, Consumer Cellular had more branded searches than Total Wireless among prepaid phone carriers in the United States. Consumer Cellular had about 673,000 branded searches, while Total Wireless had 550,000. Consumer Cellular made up 8.8% of all prepaid phone carrier searches we track, and Total Wireless accounted for 7.2%.

Share of searches among prepaid phone carriers in the United States in September 2026Is Consumer Cellular or Total Wireless more popular in search?
Consumer Cellular8.8%673K searches
vs
Total Wireless7.2%550K searches

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Is Consumer Cellular or Total Wireless more popular in search?

Compare the prepaid and low-cost phone carriers people choose for their mobile plan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Consumer Cellular and Total Wireless among prepaid phone carriers in the United States, by month

Share of searches by month for Consumer Cellular, Total Wireless. The figures are in the table below the chart.

View monthly share of searches table
MonthBoost MobileMetro by T-MobileStraight TalkCricket WirelessConsumer CellularMint MobileTotal WirelessUS MobileGoogle FiT-Mobile PrepaidTelloVisible
Oct 202524.4%16.3%16.3%13.3%7.3%8.9%6%2.7%2.7%1.2%0.66%0.29%
Nov 202525.2%13.7%16.9%13.7%6.2%9.3%6.2%3.4%3.4%1%0.68%0.31%
Dec 202525.2%13.7%16.8%13.7%6.2%9.2%7.6%2.8%2.8%1%0.68%0.37%
Jan 202623.2%15.5%15.5%12.7%7%10.4%7%3.1%3.1%1.1%0.77%0.51%
Feb 202624%16%16%13.1%7.2%8.8%7.2%2.2%2.6%1.2%0.8%0.65%
Mar 202626.9%14.6%14.6%12%8.1%8.1%6.6%2.4%2.9%1.3%0.89%1.6%
Apr 202623.7%15.8%15.8%12.9%7.1%8.7%7.1%2.6%2.6%1.4%0.78%1.4%
May 202623.5%15.7%15.7%12.8%7.1%8.6%7.1%3.2%2.6%1.4%0.95%1.4%
Jun 202622.6%18.5%15.1%12.3%6.8%8.3%6.8%3%3%1.4%1.1%1.1%
Jul 202621.7%17.8%14.5%11.9%8%9.8%6.5%3.6%2.9%1.3%1.1%1.1%
Aug 202621.4%17.6%14.3%11.7%7.9%9.6%6.4%4.3%3.5%1.3%1.1%0.87%
Sep 202619.6%16%16%13.1%8.8%8.8%7.2%3.9%3.2%1.4%0.97%0.97%

How has the Consumer Cellular and Total Wireless comparison changed over the last 12 months?

3 findings

How did search popularity change for United States prepaid phone carriers in September 2026?

2 changes

  1. In September 2026, Consumer Cellular overtook Mint Mobile to rank 5th among prepaid phone carriers in the United States, with 8.8% of the searches.

  2. In September 2026, Total Wireless gained share of searches among prepaid phone carriers in the United States, from 6.4% to 7.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Consumer Cellular’s and Total Wireless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Consumer Cellular

1 branded search term

  • consumer cellular

Total Wireless

1 branded search term

  • total wireless

How the Brand Demand Index is measured

Other head-to-heads among prepaid phone carriers

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