College Ave vs SoFi:Which is searched more in the United States?
In September 2026, College Ave had more branded searches than SoFi among student loan lenders in the United States. College Ave had about 60,500 branded searches, while SoFi had 9,900. College Ave made up 18.3% of all student loan lender searches we track, and SoFi accounted for 3%.
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Is College Ave or SoFi more popular in search?
Compare the lenders that offer private student loans and refinancing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for College Ave, SoFi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sallie Mae | College Ave | SoFi | Earnest | Ascent | Citizens |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 18.5% | 3% | 1.3% | 1.1% | 0.73% |
| Nov 2025 | 74.4% | 18.3% | 3.7% | 1.3% | 1.3% | 0.89% |
| Dec 2025 | 73.5% | 18.1% | 4.4% | 1.6% | 1.3% | 1.1% |
| Jan 2026 | 74% | 18.2% | 3.6% | 2% | 1.1% | 1.1% |
| Feb 2026 | 74% | 18.2% | 3.6% | 2% | 1.1% | 1.1% |
| Mar 2026 | 76.8% | 15.4% | 3.8% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 77% | 15.5% | 3.1% | 2.1% | 1.4% | 0.92% |
| May 2026 | 73.7% | 18.1% | 4.4% | 1.6% | 1.3% | 0.87% |
| Jun 2026 | 72.7% | 17.9% | 4.4% | 2.4% | 1.3% | 1.3% |
| Jul 2026 | 68.4% | 20.6% | 3.4% | 3.4% | 2.8% | 1.5% |
| Aug 2026 | 70.3% | 21% | 2.3% | 2.8% | 2.3% | 1.3% |
| Sep 2026 | 74.5% | 18.3% | 3% | 2% | 1.3% | 0.88% |
How has the College Ave and SoFi comparison changed over the last 12 months?
3 findings
- College Ave was ahead of SoFi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, College Ave’s share of searches among student loan lenders in the United States moved from 18.5% to 18.3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, SoFi’s share of searches among student loan lenders in the United States held steady at 3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for United States student loan lenders in September 2026?
2 changes
In September 2026, SoFi overtook Earnest and Ascent to rank 3rd among student loan lenders in the United States, with 3% of the searches.
In September 2026, College Ave lost share of searches among student loan lenders in the United States, from 21% to 18.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using College Ave’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
College Ave
1 branded search term
- college ave
SoFi
1 branded search term
- sofi student loan refinance
Other head-to-heads among student loan lenders
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