CoAdvantage vs Insperity:Which is searched more in the United States?
In September 2026, Insperity had more branded searches than CoAdvantage among PEO services in the United States. Insperity had about 90,500 branded searches, while CoAdvantage had 22,200. Insperity made up 38.1% of all PEO service searches we track, and CoAdvantage accounted for 9.3%.
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Is CoAdvantage or Insperity more popular in search?
Compare the PEOs small businesses hand payroll, benefits and HR to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Insperity, CoAdvantage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Insperity | TriNet | CoAdvantage | Engage PEO | ADP | G&A Partners | Vensure | Justworks | Rippling | Paychex |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 28.5% | 10.4% | 7% | 10.4% | 4.7% | 2.5% | 0.66% | 0.5% | 0.34% |
| Nov 2025 | 36.1% | 29.5% | 10.8% | 7.2% | 8.9% | 4% | 2.2% | 0.6% | 0.4% | 0.29% |
| Dec 2025 | 38.4% | 25.8% | 9.5% | 7.7% | 9.5% | 5.2% | 2.8% | 0.46% | 0.35% | 0.31% |
| Jan 2026 | 32.8% | 27% | 12.1% | 9.9% | 8.1% | 5.4% | 3.6% | 0.48% | 0.39% | 0.26% |
| Feb 2026 | 39.7% | 26.7% | 9.8% | 6.5% | 8% | 4.4% | 3.6% | 0.55% | 0.36% | 0.32% |
| Mar 2026 | 36.8% | 30.3% | 9.1% | 6.1% | 9.1% | 4% | 3.3% | 0.6% | 0.43% | 0.33% |
| Apr 2026 | 36.1% | 29.7% | 8.9% | 5.9% | 10.8% | 4% | 3.2% | 0.56% | 0.43% | 0.43% |
| May 2026 | 37.5% | 25% | 9.2% | 7.5% | 9.2% | 5% | 5% | 0.8% | 0.41% | 0.36% |
| Jun 2026 | 34.5% | 28.2% | 10.3% | 6.9% | 8.5% | 5.6% | 4.6% | 0.75% | 0.38% | 0.34% |
| Jul 2026 | 38.1% | 25.5% | 9.3% | 7.6% | 9.3% | 5.1% | 3.4% | 0.88% | 0.42% | 0.37% |
| Aug 2026 | 36.7% | 30% | 9% | 7.3% | 7.3% | 4.9% | 3.3% | 0.75% | 0.41% | 0.29% |
| Sep 2026 | 38.1% | 25.5% | 9.3% | 9.3% | 7.6% | 5.1% | 3.4% | 0.76% | 0.55% | 0.37% |
How has the CoAdvantage and Insperity comparison changed over the last 12 months?
3 findings
- Insperity was ahead of CoAdvantage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoAdvantage’s share of searches among PEO services in the United States moved from 10.4% to 9.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Insperity’s share of searches among PEO services in the United States moved from 34.9% to 38.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for United States PEO services in September 2026?
2 changes
In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%.
Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CoAdvantage’s and Insperity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CoAdvantage
1 branded search term
- coadvantage
Insperity
1 branded search term
- insperity
Other head-to-heads among PEO services
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