Brandwave

Cinnamon Toast Crunch vs Lucky Charms:Which is more popular?

In September 2026, Cinnamon Toast Crunch had more branded searches than Lucky Charms among cereal brands in the United States. Cinnamon Toast Crunch had about 90,500 branded searches, while Lucky Charms had 74,000. Cinnamon Toast Crunch made up 14.6% of all cereal brand searches we track, and Lucky Charms accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about cereal brands, Cinnamon Toast Crunch appeared in one of the five answers and Lucky Charms in none.

Among cereal brands in the United States in September 2026

Who do people search for more?

Cinnamon Toast Crunch, about 22% more searches than Lucky Charms

Cinnamon Toast Crunch 90.5K searchesLucky Charms 74K searches

Who does AI mention more?

Cinnamon Toast Crunch, mentioned in 1 of 5 answers, Lucky Charms in 0

Cinnamon Toast Crunch in 1 of 5Lucky Charms in 0 of 5

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Top cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cinnamon Toast Crunch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lucky Charms did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cheerios4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cinnamon Toast Crunch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cap'n Crunch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honey Bunches of Oats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucky Charms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frosted Flakes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Froot Loops0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Special K0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magic Spoon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cereal brands

5 answers

  • Asked ChatGPT

    “What's the best breakfast cereal?”

    1. 1Cheerios
    2. 2Cinnamon Toast Crunch

  • Asked ChatGPT

    “Which cereal is the healthiest to buy?”

    1. 1Cheerios

  • Asked ChatGPT

    “What's a good cereal for kids that isn't full of sugar?”

    1. 1Cheerios

  • Searched Google, AI Overview

    “cereal”

    1. Searched Google, AI Overview

      “healthy cereal”

      1. 1Cheerios

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Is Cinnamon Toast Crunch or Lucky Charms more popular in search?

    This chart shows how often people search Google for Cinnamon Toast Crunch and Lucky Charms by name. Each line represents a brand's share of searches for all nine cereal brands we track, month by month, from searches in United States.

    Cinnamon Toast Crunch and Lucky Charms among cereal brands in the United States, by month

    Share of searches by month for Cinnamon Toast Crunch, Lucky Charms. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCheeriosCap'n CrunchCinnamon Toast CrunchHoney Bunches of OatsLucky CharmsFrosted FlakesFroot LoopsSpecial KMagic Spoon
    Oct 202521.2%16.7%13.7%11.2%13.7%9.2%6.1%4.1%4.1%
    Nov 202520.2%14%14%11.4%14%9.4%7.7%5.1%4.2%
    Dec 202521.3%14.7%14.7%12%12%9.8%6.6%5.4%3.6%
    Jan 202622.7%13.6%13.6%11.2%11.2%9.1%7.5%5%6.1%
    Feb 202620.5%14.1%14.1%11.6%17.2%7.7%6.3%4.2%4.2%
    Mar 202614.8%10.2%10.2%8.3%27.7%6.8%15.2%3.1%3.7%
    Apr 202621.8%15%15%10.1%12.3%10.1%6.7%4.5%4.5%
    May 202620.9%15.3%15.3%12.5%12.5%8.4%6.8%3.8%4.6%
    Jun 202620.3%17.2%14%11.5%11.5%9.4%7.7%4.2%4.2%
    Jul 202619.1%16.1%13.2%13.2%10.8%8.8%10.8%4%4%
    Aug 202621.5%14.9%14.9%12.2%12.2%8.1%8.1%3.6%4.5%
    Sep 202621.2%14.6%14.6%11.9%11.9%9.8%8%4.4%3.6%

    How has the Cinnamon Toast Crunch and Lucky Charms comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States cereal brands in September 2026?

    1 change

    1. Estimated monthly branded searches for Lucky Charms in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Cinnamon Toast Crunch’s and Lucky Charms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Cinnamon Toast Crunch

    1 branded search term

    • cinnamon toast crunch

    Lucky Charms

    1 branded search term

    • lucky charms

    How the Brand Demand Index is measured

    Other head-to-heads among cereal brands

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