Cetaphil vs Dr. Squatch:Which is more popular?
In September 2026, Dr. Squatch had more branded searches than Cetaphil among body wash brands in the United States. Dr. Squatch had about 201,000 branded searches, while Cetaphil had 6,600. Dr. Squatch made up 43.7% of all body wash brand searches we track, and Cetaphil accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about body wash brands, Cetaphil appeared in two of the five answers and Dr. Squatch in none.
Who do people search for more?
Dr. Squatch, about 30 searches for every 1 for Cetaphil
Who does AI mention more?
Cetaphil, mentioned in 2 of 5 answers, Dr. Squatch in 0
Who does AI recommend more?
Cetaphil, the only one of the two named
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Top body wash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dr. Squatch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Native2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Every Man Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dr. Squatch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Method0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash brands
5 answers
Asked ChatGPT
“What's the best body wash for men?”
Asked ChatGPT
“Which body wash is best for dry skin?”
Asked ChatGPT
“What's a good natural body wash?”
Searched Google, AI Overview
“body wash”
Searched Google, AI Overview
“best body wash”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Cetaphil or Dr. Squatch more popular in search?
This chart shows how often people search Google for Cetaphil and Dr. Squatch by name. Each line represents a brand's share of searches for all 11 body wash brands we track, month by month, from searches in United States.
Share of searches by month for Dr. Squatch, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Squatch | Dove | Native | Olay | Old Spice | Aveeno | Method | Cetaphil | Dial | Every Man Jack | Irish Spring |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 18.2% | 9.9% | 6.6% | 4.5% | 3% | 3% | 1.6% | 2% | 1.1% | 0.72% |
| Nov 2025 | 54.6% | 16.4% | 9% | 6% | 4% | 2.7% | 2.7% | 1.5% | 1.5% | 0.98% | 0.65% |
| Dec 2025 | 51.7% | 15.5% | 10.4% | 7% | 4.7% | 3.1% | 3.1% | 1.4% | 1.1% | 1.4% | 0.62% |
| Jan 2026 | 44.1% | 19.8% | 10.9% | 8.9% | 4% | 4% | 3.2% | 1.8% | 1.4% | 1.2% | 0.79% |
| Feb 2026 | 48.2% | 17.7% | 9.7% | 7.9% | 4.3% | 3.5% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Mar 2026 | 46.3% | 17% | 11.4% | 7.6% | 5.1% | 4.2% | 2.8% | 1.9% | 1.5% | 1% | 1.2% |
| Apr 2026 | 47.7% | 17.6% | 9.6% | 7.9% | 5.3% | 3.5% | 2.9% | 1.9% | 1.6% | 1% | 1% |
| May 2026 | 48.1% | 17.7% | 9.7% | 7.9% | 4.3% | 3.5% | 2.9% | 1.6% | 1.6% | 1.6% | 1.1% |
| Jun 2026 | 46.3% | 17.1% | 11.4% | 7.6% | 4.2% | 4.2% | 2.3% | 1.9% | 1.5% | 2.3% | 1.2% |
| Jul 2026 | 41.6% | 18.7% | 12.5% | 8.3% | 4.6% | 4.6% | 3.1% | 1.7% | 2% | 1.7% | 1.4% |
| Aug 2026 | 42.2% | 19% | 12.7% | 8.5% | 4.7% | 3.8% | 2.5% | 1.7% | 1.7% | 2.1% | 1.1% |
| Sep 2026 | 43.7% | 19.7% | 13.2% | 7.2% | 4.8% | 3.9% | 2.2% | 1.4% | 1.4% | 1.4% | 0.96% |
Cetaphil sells other things too, so only its searches that name this product count here, like “cetaphil body wash”.
How has the Cetaphil and Dr. Squatch comparison changed over the last 12 months?
3 findings
- Dr. Squatch was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among body wash brands in the United States moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Dr. Squatch’s share of searches among body wash brands in the United States moved from 49.4% to 43.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for United States body wash brands in September 2026?
2 changes
In September 2026, Dr. Squatch gained share of searches among body wash brands in the United States, from 42.2% to 43.7%.
In September 2026, Cetaphil rose from 9th to 8th among body wash brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Dr. Squatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
1 branded search term
- cetaphil body wash
Dr. Squatch
1 branded search term
- dr squatch
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