CeraVe vs Summer Fridays:Which is more popular?
In September 2026, CeraVe had more branded searches than Summer Fridays among skincare brands in the United States. CeraVe had about 201,000 branded searches, while Summer Fridays had 165,000. CeraVe made up 8.9% of all skincare brand searches we track, and Summer Fridays accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about skincare brands, CeraVe appeared in three of the five answers and Summer Fridays in none.
Who do people search for more?
CeraVe, about 22% more searches than Summer Fridays
Who does AI mention more?
CeraVe, mentioned in 3 of 5 answers, Summer Fridays in 0
Who does AI recommend more?
CeraVe, the only one of the two named
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Summer Fridays did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tatcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is CeraVe or Summer Fridays more popular in search?
This chart shows how often people search Google for CeraVe and Summer Fridays by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United States.
Share of searches by month for CeraVe, Summer Fridays. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Aesop | CeraVe | Clinique | The Ordinary | Kiehl's | Summer Fridays | SkinCeuticals | Cetaphil | Paula's Choice | Laneige | Neutrogena | Byoma | Glow Recipe | Tatcha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 12.2% | 12.2% | 8.2% | 8.2% | 6.7% | 5.5% | 12.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 3% | 3.7% | 3.7% |
| Nov 2025 | 9.2% | 11.2% | 6.1% | 9.2% | 7.5% | 9.2% | 16.8% | 4.1% | 2.7% | 4.1% | 6.1% | 2.7% | 2.7% | 4.1% | 4.1% |
| Dec 2025 | 12.4% | 10.1% | 6.8% | 8.3% | 6.8% | 6.8% | 18.5% | 4.5% | 3% | 3.7% | 6.8% | 3% | 2.5% | 3.7% | 3% |
| Jan 2026 | 15.4% | 10.3% | 8.4% | 6.9% | 6.9% | 5.6% | 10.3% | 5.6% | 3.8% | 4.6% | 6.9% | 3.8% | 3.1% | 3.8% | 4.6% |
| Feb 2026 | 14.9% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 12.2% | 5.5% | 4.4% | 4.4% | 5.5% | 3.7% | 3.7% | 3% | 3% |
| Mar 2026 | 13.7% | 9.2% | 9.2% | 9.2% | 7.5% | 7.5% | 11.2% | 6.2% | 4.1% | 5% | 4.1% | 4.1% | 3.4% | 2.8% | 2.8% |
| Apr 2026 | 15.4% | 10.3% | 8.4% | 8.4% | 10.3% | 5.7% | 8.4% | 6.9% | 4.6% | 4.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.1% |
| May 2026 | 16% | 10.7% | 8.8% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.9% | 4.8% | 3.9% | 3.9% | 3.2% | 2.6% | 3.9% |
| Jun 2026 | 17.2% | 7.7% | 11.5% | 7.7% | 9.4% | 7.7% | 6.3% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 2.3% | 2.8% |
| Jul 2026 | 17.9% | 6.6% | 9.8% | 8% | 9.8% | 6.6% | 6.6% | 6.6% | 4.4% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% |
| Aug 2026 | 16% | 8.7% | 8.7% | 8.7% | 8.7% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 3.2% | 10.7% | 3.2% | 2.2% | 2.6% |
| Sep 2026 | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 4% | 4% | 2.7% | 2.7% | 2.7% |
How has the CeraVe and Summer Fridays comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: CeraVe took it in June 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in the United States moved from 8.2% to 8.9%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among skincare brands in the United States moved from 12.2% to 7.3%, and its estimated monthly branded searches moved from 301K to 165K.
How did search popularity change for United States skincare brands in September 2026?
2 changes
In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches.
In September 2026, CeraVe rose from 4th to 3rd among skincare brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CeraVe
1 branded search term
- cerave
Summer Fridays
1 branded search term
- summer fridays
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