CentralReach vs Rethink Behavioral Health:Which is searched more in the United States?
In September 2026, CentralReach had more branded searches than Rethink Behavioral Health among ABA therapy software in the United States. CentralReach had about 368,000 branded searches, while Rethink Behavioral Health had 8,000. CentralReach made up 91.4% of all ABA therapy software searches we track, and Rethink Behavioral Health accounted for 2%.
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Is CentralReach or Rethink Behavioral Health more popular in search?
Compare the data collection and practice management software ABA therapy providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CentralReach, Rethink Behavioral Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | CentralReach | AlohaABA | Rethink Behavioral Health | Catalyst | Theralytics | Artemis | Motivity | Raven Health |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 5.3% | 2.8% | 1.1% | 0.39% | 0.46% | 0.32% | 0.12% |
| Nov 2025 | 89.4% | 6% | 2.5% | 0.93% | 0.39% | 0.39% | 0.3% | 0.12% |
| Dec 2025 | 89.4% | 6% | 2.5% | 1% | 0.39% | 0.3% | 0.3% | 0.12% |
| Jan 2026 | 90.5% | 5.4% | 2% | 0.89% | 0.39% | 0.22% | 0.32% | 0.18% |
| Feb 2026 | 90.8% | 5.4% | 2% | 0.74% | 0.32% | 0.22% | 0.32% | 0.15% |
| Mar 2026 | 89.6% | 6% | 2.5% | 0.76% | 0.39% | 0.24% | 0.32% | 0.14% |
| Apr 2026 | 90.2% | 5.6% | 2.3% | 0.83% | 0.39% | 0.25% | 0.32% | 0.12% |
| May 2026 | 90.3% | 5.6% | 2.3% | 0.68% | 0.39% | 0.22% | 0.32% | 0.12% |
| Jun 2026 | 91.6% | 4.7% | 2.1% | 0.48% | 0.59% | 0.2% | 0.26% | 0.1% |
| Jul 2026 | 90.4% | 5.6% | 2.2% | 0.56% | 0.47% | 0.32% | 0.32% | 0.12% |
| Aug 2026 | 90.4% | 5.6% | 2.2% | 0.56% | 0.39% | 0.32% | 0.32% | 0.12% |
| Sep 2026 | 91.4% | 5% | 2% | 0.55% | 0.4% | 0.25% | 0.25% | 0.18% |
How has the CentralReach and Rethink Behavioral Health comparison changed over the last 12 months?
3 findings
- CentralReach was ahead of Rethink Behavioral Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CentralReach’s share of searches among ABA therapy software in the United States moved from 89.4% to 91.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Rethink Behavioral Health’s share of searches among ABA therapy software in the United States moved from 2.8% to 2%, and its estimated monthly branded searches moved from 11.7K to 8K.
How did search popularity change for United States ABA therapy software in September 2026?
2 changes
In September 2026, CentralReach gained share of searches among ABA therapy software in the United States, from 90.4% to 91.4%.
Estimated monthly branded searches for Rethink Behavioral Health in the United States fell 31.6% over 12 measured months, from 11.7K to 8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CentralReach’s and Rethink Behavioral Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CentralReach
1 branded search term
- centralreach
Rethink Behavioral Health
2 branded search terms
- rethink behavioral health
- rethinkbh
Other head-to-heads among ABA therapy software
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