CentralReach vs Motivity:Which is more popular?
In September 2026, CentralReach had more branded searches than Motivity among ABA therapy software in the United States. CentralReach had about 368,000 branded searches, while Motivity had 1,000. CentralReach made up 91.4% of all ABA therapy software searches we track, and Motivity accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about ABA therapy software, both CentralReach and Motivity appeared in all five answers. CentralReach was mentioned before Motivity in four out of five answers.
Who do people search for more?
CentralReach, about 368 searches for every 1 for Motivity
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
CentralReach, named ahead of Motivity in 4 of 5 answers
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Top ABA therapy software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both CentralReach and Motivity showed up in all five answers. CentralReach was listed before Motivity in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CentralReach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motivity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AlohaABA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rethink Behavioral Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Theralytics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Artemis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Catalyst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raven Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ABA therapy software
5 answers
Asked ChatGPT
“Which ABA practice management software should I use in the US?”
Asked ChatGPT
“What are the best ABA practice management software options in the US?”
Asked ChatGPT
“What's the best ABA software in the US for a small clinic?”
Searched Google, AI Overview
“aba practice management software”
Searched Google, AI Overview
“aba data collection software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is CentralReach or Motivity more popular in search?
This chart shows how often people search Google for CentralReach and Motivity by name. Each line represents a brand's share of searches for all eight ABA therapy software we track, month by month, from searches in United States.
Share of searches by month for CentralReach, Motivity. The figures are in the table below the chart.
View monthly share of searches table
| Month | CentralReach | AlohaABA | Rethink Behavioral Health | Catalyst | Theralytics | Artemis | Motivity | Raven Health |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 5.3% | 2.8% | 1.1% | 0.39% | 0.46% | 0.32% | 0.12% |
| Nov 2025 | 89.4% | 6% | 2.5% | 0.93% | 0.39% | 0.39% | 0.3% | 0.12% |
| Dec 2025 | 89.4% | 6% | 2.5% | 1% | 0.39% | 0.3% | 0.3% | 0.12% |
| Jan 2026 | 90.5% | 5.4% | 2% | 0.89% | 0.39% | 0.22% | 0.32% | 0.18% |
| Feb 2026 | 90.8% | 5.4% | 2% | 0.74% | 0.32% | 0.22% | 0.32% | 0.15% |
| Mar 2026 | 89.6% | 6% | 2.5% | 0.76% | 0.39% | 0.24% | 0.32% | 0.14% |
| Apr 2026 | 90.2% | 5.6% | 2.3% | 0.83% | 0.39% | 0.25% | 0.32% | 0.12% |
| May 2026 | 90.3% | 5.6% | 2.3% | 0.68% | 0.39% | 0.22% | 0.32% | 0.12% |
| Jun 2026 | 91.6% | 4.7% | 2.1% | 0.48% | 0.59% | 0.2% | 0.26% | 0.1% |
| Jul 2026 | 90.4% | 5.6% | 2.2% | 0.56% | 0.47% | 0.32% | 0.32% | 0.12% |
| Aug 2026 | 90.4% | 5.6% | 2.2% | 0.56% | 0.39% | 0.32% | 0.32% | 0.12% |
| Sep 2026 | 91.4% | 5% | 2% | 0.55% | 0.4% | 0.25% | 0.25% | 0.18% |
How has the CentralReach and Motivity comparison changed over the last 12 months?
3 findings
- CentralReach was ahead of Motivity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CentralReach’s share of searches among ABA therapy software in the United States moved from 89.4% to 91.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Motivity’s share of searches among ABA therapy software in the United States moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for United States ABA therapy software in September 2026?
2 changes
In September 2026, CentralReach gained share of searches among ABA therapy software in the United States, from 90.4% to 91.4%.
Estimated monthly branded searches for Motivity in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CentralReach’s and Motivity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CentralReach
1 branded search term
- centralreach
Motivity
1 branded search term
- motivity aba
Other head-to-heads among ABA therapy software
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