Capsule vs PillPack:Which is more popular?
In September 2026, Capsule had more branded searches than PillPack among prescription delivery services in the United States. Capsule had about 22,200 branded searches, while PillPack had 9,900. Capsule made up 0.22% of all prescription delivery service searches we track, and PillPack accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about prescription delivery services, Capsule appeared in two of the five answers and PillPack in one. Capsule was mentioned before PillPack in two out of three answers that named either.
Who do people search for more?
Capsule, about 2 searches for every 1 for PillPack
Who does AI mention more?
Capsule, mentioned in 2 of 5 answers, PillPack in 1
Who does AI recommend more?
Capsule, named ahead of PillPack in 2 of 3 answers
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Top prescription delivery services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Capsule was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PillPack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capsule was listed before PillPack in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CVS Pharmacy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Walgreens3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Express Scripts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mark Cuban Cost Plus Drug Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Capsule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PillPack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Alto Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prescription delivery services
5 answers
Asked ChatGPT
“Which prescription delivery service should I use in the US?”
Asked ChatGPT
“What are the best prescription delivery services in the US?”
Asked ChatGPT
“What's the best prescription delivery service in the US for regular prescription refills?”
Searched Google, AI Overview
“prescription delivery”
Searched Google, AI Overview
“prescription delivery service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Capsule or PillPack more popular in search?
This chart shows how often people search Google for Capsule and PillPack by name. Each line represents a brand's share of searches for all eight prescription delivery services we track, month by month, from searches in United States.
Share of searches by month for Capsule, PillPack. The figures are in the table below the chart.
View monthly share of searches table
| Month | CVS Pharmacy | Walgreens | Express Scripts | Amazon Pharmacy | Mark Cuban Cost Plus Drug Company | Alto Pharmacy | Capsule | PillPack |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 32.6% | 5.3% | 1.6% | 1.1% | 0.32% | 0.21% | 0.12% |
| Nov 2025 | 58.9% | 32.3% | 5.3% | 1.6% | 1.1% | 0.39% | 0.21% | 0.12% |
| Dec 2025 | 59.1% | 32.4% | 5.3% | 1.6% | 0.95% | 0.26% | 0.21% | 0.12% |
| Jan 2026 | 52.3% | 35.2% | 7% | 3.2% | 1.5% | 0.35% | 0.28% | 0.15% |
| Feb 2026 | 57.4% | 31.5% | 6.3% | 2.3% | 1.7% | 0.38% | 0.25% | 0.14% |
| Mar 2026 | 58.8% | 32.2% | 5.3% | 1.9% | 1.2% | 0.32% | 0.21% | 0.12% |
| Apr 2026 | 62.4% | 28% | 5.6% | 2.1% | 1.2% | 0.34% | 0.23% | 0.12% |
| May 2026 | 59.2% | 32.5% | 4.4% | 1.9% | 1.4% | 0.32% | 0.21% | 0.1% |
| Jun 2026 | 59.4% | 32.5% | 4.4% | 1.9% | 1.1% | 0.32% | 0.22% | 0.1% |
| Jul 2026 | 59.4% | 32.6% | 4.4% | 2% | 1.1% | 0.26% | 0.22% | 0.1% |
| Aug 2026 | 59.4% | 32.5% | 4.4% | 1.9% | 1.1% | 0.32% | 0.22% | 0.1% |
| Sep 2026 | 59.4% | 32.6% | 4.4% | 2% | 1.1% | 0.26% | 0.22% | 0.1% |
How has the Capsule and PillPack comparison changed over the last 12 months?
3 findings
- Capsule was ahead of PillPack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capsule’s share of searches among prescription delivery services in the United States moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, PillPack’s share of searches among prescription delivery services in the United States moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United States prescription delivery services in September 2026?
1 change
Estimated monthly branded searches for PillPack in the United States fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capsule’s and PillPack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among prescription delivery services
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