Byoma vs Summer Fridays:Which is more popular?
In September 2026, Summer Fridays had more branded searches than Byoma among skincare brands in the United States. Summer Fridays had about 165,000 branded searches, while Byoma had 60,500. Summer Fridays made up 7.3% of all skincare brand searches we track, and Byoma accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Byoma nor Summer Fridays appeared in any of the five answers.
Who do people search for more?
Summer Fridays, about 3 searches for every 1 for Byoma
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Byoma nor Summer Fridays showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tatcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Byoma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Byoma or Summer Fridays more popular in search?
This chart shows how often people search Google for Byoma and Summer Fridays by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United States.
Share of searches by month for Summer Fridays, Byoma. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Aesop | CeraVe | Clinique | The Ordinary | Kiehl's | Summer Fridays | SkinCeuticals | Cetaphil | Paula's Choice | Laneige | Neutrogena | Byoma | Glow Recipe | Tatcha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 12.2% | 12.2% | 8.2% | 8.2% | 6.7% | 5.5% | 12.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 3% | 3.7% | 3.7% |
| Nov 2025 | 9.2% | 11.2% | 6.1% | 9.2% | 7.5% | 9.2% | 16.8% | 4.1% | 2.7% | 4.1% | 6.1% | 2.7% | 2.7% | 4.1% | 4.1% |
| Dec 2025 | 12.4% | 10.1% | 6.8% | 8.3% | 6.8% | 6.8% | 18.5% | 4.5% | 3% | 3.7% | 6.8% | 3% | 2.5% | 3.7% | 3% |
| Jan 2026 | 15.4% | 10.3% | 8.4% | 6.9% | 6.9% | 5.6% | 10.3% | 5.6% | 3.8% | 4.6% | 6.9% | 3.8% | 3.1% | 3.8% | 4.6% |
| Feb 2026 | 14.9% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 12.2% | 5.5% | 4.4% | 4.4% | 5.5% | 3.7% | 3.7% | 3% | 3% |
| Mar 2026 | 13.7% | 9.2% | 9.2% | 9.2% | 7.5% | 7.5% | 11.2% | 6.2% | 4.1% | 5% | 4.1% | 4.1% | 3.4% | 2.8% | 2.8% |
| Apr 2026 | 15.4% | 10.3% | 8.4% | 8.4% | 10.3% | 5.7% | 8.4% | 6.9% | 4.6% | 4.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.1% |
| May 2026 | 16% | 10.7% | 8.8% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.9% | 4.8% | 3.9% | 3.9% | 3.2% | 2.6% | 3.9% |
| Jun 2026 | 17.2% | 7.7% | 11.5% | 7.7% | 9.4% | 7.7% | 6.3% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 2.3% | 2.8% |
| Jul 2026 | 17.9% | 6.6% | 9.8% | 8% | 9.8% | 6.6% | 6.6% | 6.6% | 4.4% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% |
| Aug 2026 | 16% | 8.7% | 8.7% | 8.7% | 8.7% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 3.2% | 10.7% | 3.2% | 2.2% | 2.6% |
| Sep 2026 | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 4% | 4% | 2.7% | 2.7% | 2.7% |
How has the Byoma and Summer Fridays comparison changed over the last 12 months?
3 findings
- Summer Fridays was ahead of Byoma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Byoma’s share of searches among skincare brands in the United States moved from 3% to 2.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among skincare brands in the United States moved from 12.2% to 7.3%, and its estimated monthly branded searches moved from 301K to 165K.
How did search popularity change for United States skincare brands in September 2026?
3 changes
In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches.
In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches.
In September 2026, Byoma lost share of searches among skincare brands in the United States, from 3.2% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Byoma’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Byoma
1 branded search term
- byoma
Summer Fridays
1 branded search term
- summer fridays
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