Brandwave

Byoma vs Glow Recipe:Which is more popular?

In September 2026, Byoma and Glow Recipe were level in searches among skincare brands in the United States, with an estimated 60.5K branded searches each, at 2.7% of the total each. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Byoma nor Glow Recipe appeared in any of the five answers.

Among skincare brands in the United States in September 2026

Who do people search for more?

Byoma and Glow Recipe are searched for about as often as each other.

Byoma 60.5K searchesGlow Recipe 60.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Byoma in 0 of 5Glow Recipe in 0 of 5

Follow Byoma vs Glow Recipe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Byoma nor Glow Recipe showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Cetaphil4th
  5. Paula's Choice5th
  6. Clinique6th
  7. SkinCeuticals7th
  8. Tatcha8th
  9. +5 more
  10. Byoma–
  11. Glow Recipe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinique1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tatcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Byoma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glow Recipe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Byoma or Glow Recipe more popular in search?

This chart shows how often people search Google for Byoma and Glow Recipe by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United States.

Byoma and Glow Recipe among skincare brands in the United States, by month

Share of searches by month for Byoma, Glow Recipe. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayAesopCeraVeCliniqueThe OrdinaryKiehl'sSummer FridaysSkinCeuticalsCetaphilPaula's ChoiceLaneigeNeutrogenaByomaGlow RecipeTatcha
Oct 202512.2%12.2%8.2%8.2%6.7%5.5%12.2%5.5%4.5%4.5%5.5%4.5%3%3.7%3.7%
Nov 20259.2%11.2%6.1%9.2%7.5%9.2%16.8%4.1%2.7%4.1%6.1%2.7%2.7%4.1%4.1%
Dec 202512.4%10.1%6.8%8.3%6.8%6.8%18.5%4.5%3%3.7%6.8%3%2.5%3.7%3%
Jan 202615.4%10.3%8.4%6.9%6.9%5.6%10.3%5.6%3.8%4.6%6.9%3.8%3.1%3.8%4.6%
Feb 202614.9%10%8.1%8.1%8.1%5.5%12.2%5.5%4.4%4.4%5.5%3.7%3.7%3%3%
Mar 202613.7%9.2%9.2%9.2%7.5%7.5%11.2%6.2%4.1%5%4.1%4.1%3.4%2.8%2.8%
Apr 202615.4%10.3%8.4%8.4%10.3%5.7%8.4%6.9%4.6%4.6%3.8%3.8%3.1%3.1%3.1%
May 202616%10.7%8.8%8.8%8.8%5.9%8.8%5.9%3.9%4.8%3.9%3.9%3.2%2.6%3.9%
Jun 202617.2%7.7%11.5%7.7%9.4%7.7%6.3%6.3%5.2%5.2%3.5%4.2%2.8%2.3%2.8%
Jul 202617.9%6.6%9.8%8%9.8%6.6%6.6%6.6%4.4%5.4%4.4%4.4%3.6%2.9%2.9%
Aug 202616%8.7%8.7%8.7%8.7%5.9%5.9%5.9%4.8%4.8%3.2%10.7%3.2%2.2%2.6%
Sep 202616.3%10.9%8.9%8.9%8.9%7.3%7.3%6%4.9%4.9%4%4%2.7%2.7%2.7%

How has the Byoma and Glow Recipe comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Byoma took it in February 2026.
  • Across the 12 months ending September 2026, Byoma’s share of searches among skincare brands in the United States moved from 3% to 2.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United States moved from 3.7% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for United States skincare brands in September 2026?

3 changes

  1. In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches.

  2. In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches.

  3. In September 2026, Byoma lost share of searches among skincare brands in the United States, from 3.2% to 2.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Byoma’s and Glow Recipe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Byoma

1 branded search term

  • byoma

Glow Recipe

1 branded search term

  • glow recipe

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free