Bonefish Grill vs Long John Silver's:Which is more popular?
In September 2026, Long John Silver's had more branded searches than Bonefish Grill among seafood chains in the United States. Long John Silver's had about 1 million branded searches, while Bonefish Grill had 550,000. Long John Silver's made up 27% of all seafood chain searches we track, and Bonefish Grill accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about seafood chains, Bonefish Grill and Long John Silver's each appeared in two of the five answers. Long John Silver's was mentioned before Bonefish Grill in two out of three answers.
Who do people search for more?
Long John Silver's, about 82% more searches than Bonefish Grill
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Long John Silver's, named ahead of Bonefish Grill in 2 of 3 answers
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Top seafood chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonefish Grill and Long John Silver's were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Long John Silver's was listed before Bonefish Grill in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Red Lobster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Long John Silver's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bonefish Grill2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pappadeaux Seafood Kitchen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Legal Sea Foods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joe's Crab Shack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Captain D's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about seafood chains
5 answers
Asked ChatGPT
“What's the best seafood restaurant chain in the US?”
Asked ChatGPT
“Which seafood chain in the US has the best value?”
Asked ChatGPT
“What are the most popular seafood chains in the US?”
Searched Google, AI Overview
“seafood restaurants”
Searched Google, AI Overview
“fish and chips”
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Bonefish Grill or Long John Silver's more popular in search?
This chart shows how often people search Google for Bonefish Grill and Long John Silver's by name. Each line represents a brand's share of searches for all seven seafood chains we track, month by month, from searches in United States.
Share of searches by month for Long John Silver's, Bonefish Grill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Lobster | Long John Silver's | Bonefish Grill | Pappadeaux Seafood Kitchen | Legal Sea Foods | Joe's Crab Shack | Captain D's |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53% | 19.5% | 19.5% | 7.1% | 0.78% | 0.07% | 0.03% |
| Nov 2025 | 55% | 20.2% | 16.5% | 7.4% | 0.81% | 0.05% | 0.03% |
| Dec 2025 | 54.1% | 16.3% | 19.9% | 8.9% | 0.8% | 0.07% | 0.03% |
| Jan 2026 | 52.2% | 19.2% | 19.2% | 8.6% | 0.63% | 0.07% | 0.03% |
| Feb 2026 | 54.2% | 19.9% | 16.3% | 8.9% | 0.54% | 0.09% | 0.02% |
| Mar 2026 | 54.1% | 19.9% | 16.2% | 8.9% | 0.8% | 0.09% | 0.03% |
| Apr 2026 | 55.1% | 20.2% | 16.5% | 7.4% | 0.67% | 0.09% | 0.03% |
| May 2026 | 61.1% | 15% | 15% | 8.2% | 0.6% | 0.1% | 0.03% |
| Jun 2026 | 59.1% | 17.7% | 14.5% | 7.9% | 0.59% | 0.14% | 0.04% |
| Jul 2026 | 51.8% | 23.3% | 15.6% | 8.5% | 0.63% | 0.15% | 0.05% |
| Aug 2026 | 54.1% | 19.9% | 16.3% | 8.9% | 0.66% | 0.13% | 0.06% |
| Sep 2026 | 49.4% | 27% | 14.8% | 8.1% | 0.49% | 0.1% | 0.05% |
How has the Bonefish Grill and Long John Silver's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bonefish Grill took it in December 2025, Long John Silver's took it in February 2026.
- Across the 12 months ending September 2026, Bonefish Grill’s share of searches among seafood chains in the United States moved from 19.5% to 14.8%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Long John Silver's’ share of searches among seafood chains in the United States moved from 19.5% to 27%, and its estimated monthly branded searches moved from 673K to 1M.
How did search popularity change for United States seafood chains in September 2026?
2 changes
In September 2026, Long John Silver's gained share of searches among seafood chains in the United States, from 19.9% to 27%.
In September 2026, Bonefish Grill lost share of searches among seafood chains in the United States, from 16.3% to 14.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonefish Grill’s and Long John Silver's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonefish Grill
1 branded search term
- bonefish grill
Long John Silver's
1 branded search term
- long john silvers
Other head-to-heads among seafood chains
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