Blue Buffalo vs Wellness:Which is more popular?
In September 2026, Blue Buffalo had more branded searches than Wellness among cat food brands in the United States. Blue Buffalo had about 18,100 branded searches, while Wellness had 7,300. Blue Buffalo made up 6.3% of all cat food brand searches we track, and Wellness accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about cat food brands, Blue Buffalo appeared in one of the five answers and Wellness in none.
Who do people search for more?
Blue Buffalo, about 2 searches for every 1 for Wellness
Who does AI mention more?
Blue Buffalo, mentioned in 1 of 5 answers, Wellness in 0
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blue Buffalo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wellness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hill's1st
Purina Pro Plan2nd
Royal Canin3rd
Smalls4th- Fancy Feast4th
- Purina ONE6th
Weruva7th- Blue Buffalo8th
Iams9th- +4 more
Wellness–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Purina Pro Plan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Purina ONE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smalls1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fancy Feast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Iams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meow Mix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Blue Buffalo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wellness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“What's the best cat food?”
Asked ChatGPT
“Which cat food do vets recommend?”
Asked ChatGPT
“Is fresh cat food better than kibble?”
Searched Google, AI Overview
“cat food”
Searched Google, AI Overview
“best cat food”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Blue Buffalo or Wellness more popular in search?
This chart shows how often people search Google for Blue Buffalo and Wellness by name. Each line represents a brand's share of searches for all 15 cat food brands we track, month by month, from searches in United States.
Share of searches by month for Blue Buffalo, Wellness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smalls | Friskies | Fancy Feast | Iams | Meow Mix | Purina ONE | Royal Canin | Sheba | Blue Buffalo | Purina Pro Plan | Tiki Cat | Hill's | Wellness | Weruva | 9Lives |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 7.9% | 6.4% | 6.4% | 6.4% | 6.4% | 11.7% | 5.2% | 6.4% | 11.7% | 3.5% | 0.84% | 2.3% | 2.3% | 0.84% |
| Nov 2025 | 18.3% | 6.7% | 5.5% | 6.7% | 6.7% | 6.7% | 12.2% | 5.5% | 6.7% | 15% | 3.7% | 0.88% | 2.4% | 2.4% | 0.73% |
| Dec 2025 | 19% | 7% | 5.7% | 7% | 5.7% | 7% | 12.7% | 5.7% | 7% | 12.7% | 3.8% | 0.91% | 2.8% | 2.5% | 0.75% |
| Jan 2026 | 19.7% | 7.2% | 5.9% | 5.9% | 5.9% | 5.9% | 10.8% | 5.9% | 5.9% | 16.1% | 3.9% | 0.96% | 2.6% | 2.6% | 0.77% |
| Feb 2026 | 19.9% | 7.3% | 6% | 7.3% | 6% | 6% | 10.9% | 6% | 7.3% | 13.3% | 3.3% | 1.2% | 2.4% | 2.2% | 0.96% |
| Mar 2026 | 21.8% | 8% | 5.3% | 6.6% | 5.3% | 6.6% | 8% | 5.3% | 6.6% | 14.6% | 3.6% | 2.4% | 3.1% | 1.9% | 0.86% |
| Apr 2026 | 23.1% | 8.5% | 5.7% | 5.7% | 5.7% | 5.7% | 6.9% | 5.7% | 5.7% | 15.5% | 3.8% | 2.5% | 2.1% | 2.5% | 1.1% |
| May 2026 | 22.2% | 8.1% | 5.4% | 5.4% | 5.4% | 6.7% | 8.1% | 6.7% | 5.4% | 14.9% | 3.6% | 2.4% | 2% | 2.4% | 1.1% |
| Jun 2026 | 16.9% | 7.6% | 6.2% | 7.6% | 6.2% | 9.2% | 9.2% | 7.6% | 6.2% | 11.3% | 4.1% | 2.8% | 2.3% | 2.2% | 0.82% |
| Jul 2026 | 16.3% | 7.3% | 6% | 7.3% | 6% | 8.9% | 10.9% | 7.3% | 6% | 10.9% | 4% | 3.3% | 2.4% | 2.7% | 0.79% |
| Aug 2026 | 16.1% | 8.8% | 7.2% | 7.2% | 7.2% | 8.8% | 7.2% | 7.2% | 5.9% | 10.7% | 4.8% | 3.2% | 2.4% | 2.6% | 0.78% |
| Sep 2026 | 17.3% | 9.5% | 7.8% | 7.8% | 7.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 5.2% | 2.8% | 2.6% | 2.3% | 1% |
How has the Blue Buffalo and Wellness comparison changed over the last 12 months?
3 findings
- Blue Buffalo was ahead of Wellness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Buffalo’s share of searches among cat food brands in the United States moved from 6.4% to 6.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Wellness’ share of searches among cat food brands in the United States moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 7.8K to 7.3K.
How did search popularity change for United States cat food brands in September 2026?
2 changes
In September 2026, Blue Buffalo rose from 10th to 9th among cat food brands in the United States.
In September 2026, Wellness rose from 14th to 13th among cat food brands in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blue Buffalo’s and Wellness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Buffalo
1 branded search term
- blue buffalo cat food
Wellness
2 branded search terms
- wellness cat food
- wellness core cat food
Other head-to-heads among cat food brands
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