Brandwave

Behave Health vs Kipu:Which is more popular?

In September 2026, Kipu had more branded searches than Behave Health among addiction treatment software in the United States. Kipu had about 19,000 branded searches, while Behave Health had 590. Kipu made up 55.8% of all addiction treatment software searches we track, and Behave Health accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about addiction treatment software, Kipu appeared in four of the five answers and Behave Health in three. Kipu was mentioned before Behave Health in three out of four answers.

Among addiction treatment software in the United States in September 2026

Who do people search for more?

Kipu, about 32 searches for every 1 for Behave Health

Kipu 19K searchesBehave Health 590 searches

Who does AI mention more?

Kipu, mentioned in 4 of 5 answers, Behave Health in 3

Kipu in 4 of 5Behave Health in 3 of 5

Who does AI recommend more?

Kipu, named ahead of Behave Health in 3 of 4 answers

Kipu first in 3Behave Health first in 1

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Top addiction treatment software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kipu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Behave Health was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kipu was listed before Behave Health in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kipu1st
  2. BestNotes2nd
  3. Sunwave Health3rd
  4. Behave Health4th
  5. Ritten–
  6. Lightning Step–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kipu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BestNotes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behave Health3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunwave Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ritten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lightning Step0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about addiction treatment software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Behave Health or Kipu more popular in search?

This chart shows how often people search Google for Behave Health and Kipu by name. Each line represents a brand's share of searches for all six addiction treatment software we track, month by month, from searches in United States.

Behave Health and Kipu among addiction treatment software in the United States, by month

Share of searches by month for Kipu, Behave Health. The figures are in the table below the chart.

View monthly share of searches table
MonthKipuRittenBestNotesLightning StepBehave HealthSunwave Health
Oct 202557.3%24.1%3.7%6.9%3.2%4.8%
Nov 202555%28%4.2%5.5%3.1%4.2%
Dec 202550.8%32.1%4%5.2%2.9%5.2%
Jan 202646.4%35.1%4.6%5.7%2.6%5.7%
Feb 202649.9%31.2%5%6.2%2.8%5%
Mar 202655.4%28.4%4.6%5.6%2.5%3.5%
Apr 202651.9%32.1%5.2%5.2%2.9%2.9%
May 202649.2%37.6%3.8%4.9%2.2%2.2%
Jun 202649.8%37.7%3.8%4.9%2.2%1.5%
Jul 202650.1%38.2%3.9%3.9%2.8%1.2%
Aug 202651%39.3%3.3%3.3%1.9%1.3%
Sep 202655.8%35.6%2.9%2.9%1.7%0.94%

How has the Behave Health and Kipu comparison changed over the last 12 months?

3 findings

How did search popularity change for United States addiction treatment software in September 2026?

2 changes
  1. In September 2026, Kipu gained share of searches among addiction treatment software in the United States, from 51% to 55.8%.

  2. Estimated monthly branded searches for Behave Health in the United States fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Behave Health’s and Kipu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Behave Health

1 branded search term

  • behave health

Kipu

2 branded search terms

  • kipu
  • kipu health

How the Brand Demand Index is measured

Other head-to-heads among addiction treatment software

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