Brandwave

Barq's vs Coca-Cola:Which is more popular?

In September 2026, Coca-Cola had more branded searches than Barq's among soda brands in the United States. Coca-Cola had about 368,000 branded searches, while Barq's had 49,500. Coca-Cola made up 20.5% of all soda brand searches we track, and Barq's accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about soda brands, Coca-Cola appeared in three of the five answers and Barq's in one. Coca-Cola was mentioned before Barq's in every answer that named either.

Among soda brands in the United States in September 2026

Who do people search for more?

Coca-Cola, about 7 searches for every 1 for Barq's

Coca-Cola 368K searchesBarq's 49.5K searches

Who does AI mention more?

Coca-Cola, mentioned in 3 of 5 answers, Barq's in 1

Coca-Cola in 3 of 5Barq's in 1 of 5

Who does AI recommend more?

Coca-Cola, named ahead of Barq's in 3 of 3 answers

Coca-Cola first in 3Barq's never first

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Top soda brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coca-Cola was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Barq's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coca-Cola was listed before Barq's in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Pepsi3rd
  4. OLIPOP4th
  5. Sprite5th
  6. Poppi6th
  7. Mountain Dew7th
  8. Zevia8th
  9. Fanta9th
  10. +3 more
  11. Barq's13th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr Pepper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepsi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coca-Cola3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poppi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fanta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barq's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about soda brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Barq's or Coca-Cola more popular in search?

This chart shows how often people search Google for Barq's and Coca-Cola by name. Each line represents a brand's share of searches for all 14 soda brands we track, month by month, from searches in United States.

Barq's and Coca-Cola among soda brands in the United States, by month

Share of searches by month for Coca-Cola, Barq's. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaDr PepperPepsiSpriteMountain DewOLIPOPPoppiFantaBarq's7UpA&W Root BeerCanada DryZeviaCrush
Oct 202523.2%23.2%10.4%8.5%7%8.5%5.7%3.8%2.1%1.7%2.1%1.4%1.7%0.76%
Nov 202523.3%23.3%10.4%8.5%5.7%8.5%7%3.1%2.1%2.1%2.1%1.7%1.4%0.63%
Dec 202525.3%20.7%9.3%9.3%6.2%9.3%6.2%3.4%2.3%1.9%2.3%1.9%1.5%0.68%
Jan 202623.1%18.9%10.3%8.5%5.7%10.3%8.5%3.1%2.1%2.1%2.5%2.1%2.1%0.76%
Feb 202620.5%20.5%11.2%9.2%6.1%9.2%7.5%2.8%2.3%2.8%3.4%1.8%1.8%1%
Mar 202623%18.8%10.3%8.4%6.9%8.4%6.9%3.1%2.5%1.7%5.6%1.7%2.1%0.75%
Apr 202619.3%23.6%10.5%10.5%7.1%7.1%7.1%3.2%2.6%1.7%3.2%1.7%1.7%0.78%
May 202621.3%21.3%9.5%7.8%11.6%7.8%6.4%3.5%2.3%1.9%2.9%1.6%1.6%0.7%
Jun 202622.6%15.1%12.3%10.1%8.3%8.3%6.8%3%3%2%3.7%2%1.7%0.91%
Jul 202624.5%13.4%11%11%7.3%9%6%3.3%3.3%2.2%3.3%2.2%2.2%1.2%
Aug 202623%18.8%10.3%10.3%10.3%6.9%5.6%3.1%2.5%2.5%2.5%1.7%1.7%0.92%
Sep 202620.5%20.5%13.7%9.2%7.5%7.5%5%4.1%2.8%2.3%2.3%1.8%1.8%0.83%

How has the Barq's and Coca-Cola comparison changed over the last 12 months?

3 findings
  • Coca-Cola was ahead of Barq's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barq's’ share of searches among soda brands in the United States moved from 2.1% to 2.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Coca-Cola’s share of searches among soda brands in the United States moved from 23.2% to 20.5%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for United States soda brands in September 2026?

2 changes
  1. In September 2026, Coca-Cola lost share of searches among soda brands in the United States, from 23% to 20.5%.

  2. In September 2026, Barq's rose from 11th to 9th among soda brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barq's’ and Coca-Cola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barq's

1 branded search term

  • barqs root beer

Coca-Cola

1 branded search term

  • coca cola

How the Brand Demand Index is measured

Other head-to-heads among soda brands

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