Brandwave

Amazon Pharmacy vs PillPack:Which is more popular?

In September 2026, Amazon Pharmacy had more branded searches than PillPack among prescription delivery services in the United States. Amazon Pharmacy had about 201,000 branded searches, while PillPack had 9,900. Amazon Pharmacy made up 2% of all prescription delivery service searches we track, and PillPack accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about prescription delivery services, Amazon Pharmacy appeared in three of the five answers and PillPack in one. Amazon Pharmacy was mentioned before PillPack in every answer that named either.

Among prescription delivery services in the United States in September 2026

Who do people search for more?

Amazon Pharmacy, about 20 searches for every 1 for PillPack

Amazon Pharmacy 201K searchesPillPack 9.9K searches

Who does AI mention more?

Amazon Pharmacy, mentioned in 3 of 5 answers, PillPack in 1

Amazon Pharmacy in 3 of 5PillPack in 1 of 5

Who does AI recommend more?

Amazon Pharmacy, named ahead of PillPack in 3 of 3 answers

Amazon Pharmacy first in 3PillPack never first

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Top prescription delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Pharmacy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PillPack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Pharmacy was listed before PillPack in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CVS Pharmacy1st
  2. Amazon Pharmacy2nd
  3. Walgreens3rd
  4. Express Scripts4th
  5. Capsule5th
  6. Mark Cuban Cost Plus Drug Company6th
  7. PillPack7th
  8. Alto Pharmacy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CVS Pharmacy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walgreens3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Express Scripts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mark Cuban Cost Plus Drug Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capsule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PillPack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alto Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prescription delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Amazon Pharmacy or PillPack more popular in search?

This chart shows how often people search Google for Amazon Pharmacy and PillPack by name. Each line represents a brand's share of searches for all eight prescription delivery services we track, month by month, from searches in United States.

Amazon Pharmacy and PillPack among prescription delivery services in the United States, by month

Share of searches by month for Amazon Pharmacy, PillPack. The figures are in the table below the chart.

View monthly share of searches table
MonthCVS PharmacyWalgreensExpress ScriptsAmazon PharmacyMark Cuban Cost Plus Drug CompanyAlto PharmacyCapsulePillPack
Oct 202558.8%32.6%5.3%1.6%1.1%0.32%0.21%0.12%
Nov 202558.9%32.3%5.3%1.6%1.1%0.39%0.21%0.12%
Dec 202559.1%32.4%5.3%1.6%0.95%0.26%0.21%0.12%
Jan 202652.3%35.2%7%3.2%1.5%0.35%0.28%0.15%
Feb 202657.4%31.5%6.3%2.3%1.7%0.38%0.25%0.14%
Mar 202658.8%32.2%5.3%1.9%1.2%0.32%0.21%0.12%
Apr 202662.4%28%5.6%2.1%1.2%0.34%0.23%0.12%
May 202659.2%32.5%4.4%1.9%1.4%0.32%0.21%0.1%
Jun 202659.4%32.5%4.4%1.9%1.1%0.32%0.22%0.1%
Jul 202659.4%32.6%4.4%2%1.1%0.26%0.22%0.1%
Aug 202659.4%32.5%4.4%1.9%1.1%0.32%0.22%0.1%
Sep 202659.4%32.6%4.4%2%1.1%0.26%0.22%0.1%

How has the Amazon Pharmacy and PillPack comparison changed over the last 12 months?

3 findings

How did search popularity change for United States prescription delivery services in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon Pharmacy in the United States rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for PillPack in the United States fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Pharmacy’s and PillPack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Pharmacy

1 branded search term

  • amazon pharmacy

PillPack

1 branded search term

  • pill pack

How the Brand Demand Index is measured

Other head-to-heads among prescription delivery services

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