Brandwave

AlohaABA vs Rethink Behavioral Health:Which is more popular?

In September 2026, AlohaABA had more branded searches than Rethink Behavioral Health among ABA therapy software in the United States. AlohaABA had about 20,200 branded searches, while Rethink Behavioral Health had 8,000. AlohaABA made up 5% of all ABA therapy software searches we track, and Rethink Behavioral Health accounted for 2%. When we asked ChatGPT and Google AI Overviews about ABA therapy software, AlohaABA appeared in four of the five answers and Rethink Behavioral Health in three. AlohaABA was mentioned before Rethink Behavioral Health in three out of five answers.

Among ABA therapy software in the United States in September 2026

Who do people search for more?

AlohaABA, about 3 searches for every 1 for Rethink Behavioral Health

AlohaABA 20.2K searchesRethink Behavioral Health 8K searches

Who does AI mention more?

AlohaABA, mentioned in 4 of 5 answers, Rethink Behavioral Health in 3

AlohaABA in 4 of 5Rethink Behavioral Health in 3 of 5

Who does AI recommend more?

AlohaABA, named ahead of Rethink Behavioral Health in 3 of 5 answers

AlohaABA first in 3Rethink Behavioral Health first in 2

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Top ABA therapy software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AlohaABA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rethink Behavioral Health was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AlohaABA was listed before Rethink Behavioral Health in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CentralReach1st
  2. AlohaABA2nd
  3. Motivity3rd
  4. Rethink Behavioral Health4th
  5. Theralytics5th
  6. Artemis6th
  7. Catalyst–
  8. Raven Health–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CentralReach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motivity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AlohaABA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rethink Behavioral Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Theralytics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Artemis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Catalyst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raven Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ABA therapy software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is AlohaABA or Rethink Behavioral Health more popular in search?

This chart shows how often people search Google for AlohaABA and Rethink Behavioral Health by name. Each line represents a brand's share of searches for all eight ABA therapy software we track, month by month, from searches in United States.

AlohaABA and Rethink Behavioral Health among ABA therapy software in the United States, by month

Share of searches by month for AlohaABA, Rethink Behavioral Health. The figures are in the table below the chart.

View monthly share of searches table
MonthCentralReachAlohaABARethink Behavioral HealthCatalystTheralyticsArtemisMotivityRaven Health
Oct 202589.4%5.3%2.8%1.1%0.39%0.46%0.32%0.12%
Nov 202589.4%6%2.5%0.93%0.39%0.39%0.3%0.12%
Dec 202589.4%6%2.5%1%0.39%0.3%0.3%0.12%
Jan 202690.5%5.4%2%0.89%0.39%0.22%0.32%0.18%
Feb 202690.8%5.4%2%0.74%0.32%0.22%0.32%0.15%
Mar 202689.6%6%2.5%0.76%0.39%0.24%0.32%0.14%
Apr 202690.2%5.6%2.3%0.83%0.39%0.25%0.32%0.12%
May 202690.3%5.6%2.3%0.68%0.39%0.22%0.32%0.12%
Jun 202691.6%4.7%2.1%0.48%0.59%0.2%0.26%0.1%
Jul 202690.4%5.6%2.2%0.56%0.47%0.32%0.32%0.12%
Aug 202690.4%5.6%2.2%0.56%0.39%0.32%0.32%0.12%
Sep 202691.4%5%2%0.55%0.4%0.25%0.25%0.18%

How has the AlohaABA and Rethink Behavioral Health comparison changed over the last 12 months?

3 findings

How did search popularity change for United States ABA therapy software in September 2026?

2 changes

  1. In September 2026, AlohaABA lost share of searches among ABA therapy software in the United States, from 5.6% to 5%.

  2. Estimated monthly branded searches for Rethink Behavioral Health in the United States fell 31.6% over 12 measured months, from 11.7K to 8K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AlohaABA’s and Rethink Behavioral Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AlohaABA

2 branded search terms

  • aloha aba
  • alohaaba

Rethink Behavioral Health

2 branded search terms

  • rethink behavioral health
  • rethinkbh

How the Brand Demand Index is measured

Other head-to-heads among ABA therapy software

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