Alliant Credit Union vs BECU:Which is searched more in the United States?
In September 2026, BECU had more branded searches than Alliant Credit Union among credit unions in the United States. BECU had about 368,000 branded searches, while Alliant Credit Union had 90,500. BECU made up 6.4% of all credit union searches we track, and Alliant Credit Union accounted for 1.6%.
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Is Alliant Credit Union or BECU more popular in search?
Compare the largest credit unions people in the US bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BECU, Alliant Credit Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | State Employees' Credit Union | BECU | Suncoast Credit Union | SchoolsFirst Federal Credit Union | PenFed Credit Union | Consumers Credit Union | Alliant Credit Union | Golden 1 Credit Union | First Tech Federal Credit Union | Quorum Federal Credit Union |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 6.7% | 6.7% | 5.4% | 3.6% | 3.6% | 2% | 1.3% | 1.3% | 1.5% | 0.15% |
| Nov 2025 | 65% | 7.8% | 6.4% | 6.4% | 4.3% | 3.5% | 1.9% | 1.6% | 1.6% | 1.4% | 0.14% |
| Dec 2025 | 62% | 9.1% | 7.5% | 7.5% | 4.1% | 3.3% | 1.8% | 1.5% | 1.5% | 1.6% | 0.13% |
| Jan 2026 | 62.3% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 2.3% | 1.8% | 1.5% | 1.7% | 0.17% |
| Feb 2026 | 63.6% | 7.7% | 6.3% | 6.3% | 5.1% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 0.14% |
| Mar 2026 | 61.6% | 7.4% | 7.4% | 7.4% | 5% | 4.1% | 2.2% | 1.8% | 1.5% | 1.5% | 0.16% |
| Apr 2026 | 62.5% | 7.5% | 7.5% | 6.2% | 5% | 4.1% | 2.3% | 1.8% | 1.5% | 1.4% | 0.17% |
| May 2026 | 65% | 7.8% | 6.4% | 6.4% | 4.3% | 3.5% | 2.3% | 1.6% | 1.3% | 1.2% | 0.17% |
| Jun 2026 | 62% | 11.2% | 6.1% | 6.1% | 5% | 3.3% | 2.2% | 1.5% | 1.2% | 1.1% | 0.16% |
| Jul 2026 | 63.9% | 7.7% | 6.3% | 6.3% | 5.1% | 4.2% | 2.3% | 1.5% | 1.3% | 1.2% | 0.17% |
| Aug 2026 | 63% | 7.6% | 7.6% | 6.2% | 5.1% | 4.1% | 2.3% | 1.5% | 1.2% | 1.1% | 0.2% |
| Sep 2026 | 64.6% | 7.8% | 6.4% | 6.4% | 5.2% | 3.5% | 1.9% | 1.6% | 1.3% | 1.3% | 0.21% |
How has the Alliant Credit Union and BECU comparison changed over the last 12 months?
3 findings
- BECU was ahead of Alliant Credit Union in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alliant Credit Union’s share of searches among credit unions in the United States moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, BECU’s share of searches among credit unions in the United States moved from 6.7% to 6.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for United States credit unions in September 2026?
1 change
In September 2026, BECU lost share of searches among credit unions in the United States, from 7.6% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alliant Credit Union’s and BECU’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alliant Credit Union
1 branded search term
- alliant credit union
BECU
1 branded search term
- becu
Other head-to-heads among credit unions
Navy Federal Credit Union vs State Employees' Credit Union: compare search popularity- Navy Federal Credit Union vs BECU: compare search popularity
Navy Federal Credit Union vs Suncoast Credit Union: compare search popularity
Navy Federal Credit Union vs SchoolsFirst Federal Credit Union: compare search popularity- State Employees' Credit Union vs BECU: compare search popularity
- State Employees' Credit Union vs Suncoast Credit Union: compare search popularity
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