Aesop vs Glow Recipe:Which is more popular?
In September 2026, Aesop had more branded searches than Glow Recipe among skincare brands in the United States. Aesop had about 246,000 branded searches, while Glow Recipe had 60,500. Aesop made up 10.9% of all skincare brand searches we track, and Glow Recipe accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Aesop nor Glow Recipe appeared in any of the five answers.
Who do people search for more?
Aesop, about 4 searches for every 1 for Glow Recipe
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Aesop nor Glow Recipe showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
The Ordinary3rd
Cetaphil4th
Paula's Choice5th
Clinique6th
SkinCeuticals7th
Tatcha8th- Aesop–
- +5 more
Glow Recipe–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Ordinary4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clinique1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tatcha1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Glow Recipe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What is a good skincare routine for dry skin?”
Searched Google, AI Overview
“skincare”
Searched Google, AI Overview
“skin care products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Aesop or Glow Recipe more popular in search?
This chart shows how often people search Google for Aesop and Glow Recipe by name. Each line represents a brand's share of searches for all 15 skincare brands we track, month by month, from searches in United States.
Share of searches by month for Aesop, Glow Recipe. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Aesop | CeraVe | Clinique | The Ordinary | Kiehl's | Summer Fridays | SkinCeuticals | Cetaphil | Paula's Choice | Laneige | Neutrogena | Byoma | Glow Recipe | Tatcha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 12.2% | 12.2% | 8.2% | 8.2% | 6.7% | 5.5% | 12.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 3% | 3.7% | 3.7% |
| Nov 2025 | 9.2% | 11.2% | 6.1% | 9.2% | 7.5% | 9.2% | 16.8% | 4.1% | 2.7% | 4.1% | 6.1% | 2.7% | 2.7% | 4.1% | 4.1% |
| Dec 2025 | 12.4% | 10.1% | 6.8% | 8.3% | 6.8% | 6.8% | 18.5% | 4.5% | 3% | 3.7% | 6.8% | 3% | 2.5% | 3.7% | 3% |
| Jan 2026 | 15.4% | 10.3% | 8.4% | 6.9% | 6.9% | 5.6% | 10.3% | 5.6% | 3.8% | 4.6% | 6.9% | 3.8% | 3.1% | 3.8% | 4.6% |
| Feb 2026 | 14.9% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 12.2% | 5.5% | 4.4% | 4.4% | 5.5% | 3.7% | 3.7% | 3% | 3% |
| Mar 2026 | 13.7% | 9.2% | 9.2% | 9.2% | 7.5% | 7.5% | 11.2% | 6.2% | 4.1% | 5% | 4.1% | 4.1% | 3.4% | 2.8% | 2.8% |
| Apr 2026 | 15.4% | 10.3% | 8.4% | 8.4% | 10.3% | 5.7% | 8.4% | 6.9% | 4.6% | 4.6% | 3.8% | 3.8% | 3.1% | 3.1% | 3.1% |
| May 2026 | 16% | 10.7% | 8.8% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.9% | 4.8% | 3.9% | 3.9% | 3.2% | 2.6% | 3.9% |
| Jun 2026 | 17.2% | 7.7% | 11.5% | 7.7% | 9.4% | 7.7% | 6.3% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 2.3% | 2.8% |
| Jul 2026 | 17.9% | 6.6% | 9.8% | 8% | 9.8% | 6.6% | 6.6% | 6.6% | 4.4% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% |
| Aug 2026 | 16% | 8.7% | 8.7% | 8.7% | 8.7% | 5.9% | 5.9% | 5.9% | 4.8% | 4.8% | 3.2% | 10.7% | 3.2% | 2.2% | 2.6% |
| Sep 2026 | 16.3% | 10.9% | 8.9% | 8.9% | 8.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 4% | 4% | 2.7% | 2.7% | 2.7% |
How has the Aesop and Glow Recipe comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Glow Recipe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in the United States moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United States moved from 3.7% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United States skincare brands in September 2026?
2 changes
In September 2026, Aesop overtook Neutrogena to rank 2nd among skincare brands in the United States, with 10.9% of the searches.
In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aesop’s and Glow Recipe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
1 branded search term
- aesop
Glow Recipe
1 branded search term
- glow recipe
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