Kérastase vs Redken:Which is more popular?
In September 2026, Kérastase had more branded searches than Redken among shampoo brands in the United States. Kérastase had about 201,000 branded searches, while Redken had 74,000. Kérastase made up 21.5% of all shampoo brand searches we track, and Redken accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about shampoo brands, Redken appeared in two of the five answers and Kérastase in one. Redken was mentioned before Kérastase in every answer that named either.
Who do people search for more?
Kérastase, about 3 searches for every 1 for Redken
Who does AI mention more?
Redken, mentioned in 2 of 5 answers, Kérastase in 1
Who does AI recommend more?
Redken, named ahead of Kérastase in 2 of 2 answers
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Top shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kérastase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Redken was listed before Kérastase in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Olaplex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pureology3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amika1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo brands
5 answers
Asked ChatGPT
“Which shampoo should I use?”
Asked ChatGPT
“What are the best shampoo brands?”
Asked ChatGPT
“What is the best shampoo for hair loss?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Kérastase or Redken more popular in search?
This chart shows how often people search Google for Kérastase and Redken by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United States.
Share of searches by month for Kérastase, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | K18 | Moroccanoil | Redken | Native | Head & Shoulders | Amika | Herbal Essences | Pureology | TRESemmé | Dove | Garnier | Pantene | Briogeo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 14.2% | 9.5% | 9.5% | 7.8% | 5.2% | 5.2% | 4.3% | 3.5% | 4.3% | 2.8% | 3.5% | 3.5% | 2.8% | 2.8% |
| Nov 2025 | 23.1% | 18.9% | 10.4% | 10.4% | 8.4% | 3.1% | 3.8% | 3.8% | 2.5% | 4.6% | 1.7% | 2.1% | 2.1% | 2.1% | 3.1% |
| Dec 2025 | 21.6% | 17.7% | 9.7% | 11.9% | 8% | 3.6% | 3.6% | 4.3% | 2.9% | 4.3% | 2% | 2.4% | 2.4% | 2.9% | 2.9% |
| Jan 2026 | 22.6% | 15.2% | 10.1% | 10.1% | 8.3% | 3.7% | 4.6% | 3.7% | 3.7% | 3.7% | 2.5% | 2.5% | 3% | 3% | 3% |
| Feb 2026 | 21.5% | 14.4% | 11.7% | 9.7% | 7.9% | 4.3% | 4.3% | 4.3% | 3.5% | 4.3% | 2.4% | 2.9% | 2.9% | 2.9% | 2.9% |
| Mar 2026 | 19.8% | 16.2% | 10.8% | 8.9% | 8.9% | 4.9% | 4% | 4% | 4% | 4% | 2.7% | 2.7% | 3.3% | 3.3% | 2.7% |
| Apr 2026 | 25.1% | 13.8% | 11.2% | 9.2% | 7.5% | 4.1% | 4.1% | 4.1% | 4.1% | 3.4% | 2.3% | 2.8% | 2.8% | 2.8% | 2.8% |
| May 2026 | 21.3% | 14.3% | 11.7% | 9.6% | 7.9% | 4.3% | 4.3% | 4.3% | 3.5% | 4.3% | 2.4% | 2.9% | 2.9% | 3.5% | 2.9% |
| Jun 2026 | 23% | 12.6% | 10.3% | 10.3% | 8.5% | 4.6% | 4.6% | 3.8% | 3.8% | 4.6% | 2.5% | 2.5% | 3.1% | 3.1% | 2.5% |
| Jul 2026 | 21.3% | 14.3% | 11.6% | 9.6% | 7.8% | 5.2% | 4.3% | 4.3% | 3.5% | 4.3% | 2.9% | 2.9% | 2.9% | 2.9% | 2.3% |
| Aug 2026 | 20.2% | 13.6% | 13.6% | 9.1% | 7.4% | 5% | 4.1% | 4.1% | 4.1% | 4.1% | 3.3% | 2.7% | 3.3% | 3.3% | 2.2% |
| Sep 2026 | 21.5% | 14.4% | 11.7% | 9.7% | 7.9% | 5.3% | 4.3% | 3.5% | 3.5% | 3.5% | 3.5% | 2.9% | 2.9% | 2.9% | 2.4% |
How has the Kérastase and Redken comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo brands in the United States moved from 21.1% to 21.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo brands in the United States moved from 7.8% to 7.9%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United States shampoo brands in September 2026?
1 change
In September 2026, Kérastase gained share of searches among shampoo brands in the United States, from 20.2% to 21.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kérastase’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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