Brandwave

Amwell vs K Health:Which is searched more in United States?

In September 2026, Amwell had more branded searches than K Health among online therapy platforms in United States. Amwell was estimated to have 6.6K branded searches compared to K Health’s 5.4K, and held a 10.7% Share of Search versus K Health’s 8.8%.

Share of Search among online therapy platforms in United States in September 2026Which is more popular in search, Amwell or K Health?
Amwell10.7%6.6K searches
vs
K Health8.8%5.4K searches

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Which is more popular in search, Amwell or K Health?

Compare the platforms offering online therapy and counselling. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amwell and K Health among online therapy platforms in United States, by month

Share of Search by month for Amwell, K Health. The figures are in the table below the chart.

View monthly share of search table
MonthTalkspaceAmwellK Health
Oct 202578.6%12.9%8.6%
Nov 202578.6%12.9%8.6%
Dec 202575%15%10%
Jan 202678.6%12.9%8.6%
Feb 202681.8%10.9%7.3%
Mar 202678.6%12.9%8.6%
Apr 202681.8%10.9%7.3%
May 202678.6%12.9%8.6%
Jun 202680.5%10.7%8.8%
Jul 202677.1%10.3%12.6%
Aug 202680.5%10.7%8.8%
Sep 202680.5%10.7%8.8%

How has the Amwell and K Health comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: K Health took it in July 2026, Amwell took it in August 2026.
  • Across the 12 months ending September 2026, Amwell’s estimated Share of Search among online therapy platforms in United States moved from 12.9% to 10.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, K Health’s estimated Share of Search among online therapy platforms in United States moved from 8.6% to 8.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for United States online therapy platforms in September 2026?

  1. Estimated monthly branded searches for Amwell in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  2. Estimated monthly branded searches for K Health in United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

Other head-to-heads among online therapy platforms

How each brand is measured

Brandwave collects information about searches that people make online using Amwell’s and K Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amwell

1 branded search term

  • amwell

K Health

1 branded search term

  • k health

How the Brand Demand Index is measured

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